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Press Release

Bristol, RI - September 14, 2004

DMA Launches New Website to Help Publishers Harness the Internet

Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers.

Led by media industry veteran Don Nicholas, IMR publishes Best Practices Reports, Business Strategy Guides, Expert Reports and Resource Reviews to help publishers discover how to balance online and traditional revenue streams, maximize their profits and protect their brands.

Best Practices Reports are in-depth, 30-page reports detailing the website design and online marketing best practices for magazine, newspaper, newsletter and website publishers. Business Strategy Guides offer a comprehensive look at the business models being used by the industry’s most successful publishers. Expert Reports are a series of topical reports written by leading experts. Resource Reviews are IMR’s picks for the best websites, books, periodicals and software on publishing-related topics.

Full access to IMR is available to Internet Media Review paid subscribers and IMR 14-Day Free Trial Offer subscribers. A full-year Charter subscription to IMR is $297 and will give the subscriber access to more than 50 in-depth research reports plus a variety of other resources. IMR’s weekly email newsletter is available free of charge to all registered users and features research summaries and full access to IMR Resource Reviews.

Credentialed members of the media trade press are encouraged to contact Kim Mateus (Kim@DMApeople.com) for questions, comments and complimentary full access.

Internet Media Review: The Journal of Online Marketing & Publishing, is a website offering a real-time window into the best practices for Internet marketing and publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers. IMR research is supported by Digital Media Advisors, LLC, a consulting services company with over 20 years of publishing experience.