Module 2: Leveraging Media Trends

Digital Publishing Secret #2: The optimal size of your online audience

What you’ll learn:

Learn how to measure digital success with a little thing we call the Online Media Index, a number that will reveal the health of your entire online publishing operation. We’ll show you how even the biggest players are failing in this measurement and how niche publishers can learn from others’ successes and mistakes – and you’ll begin to see your own profitable path forward.

Hosts:

  • Don Nicholas, Chief Executive Officer
  • Ed Coburn, Chief Content Officer

Time: 25 minutes, 1 second

Download: LeveragingMediaTrends.pdf

Watch the next module: Selling Digital Content

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