Posted by Adam T. Sutton in Website Design Tips	June 15, 2007

There are solutions to every website problem

By Adam T. Sutton, Managing Editor, Mequoda Group, LLC

You have a website and it costs money. So it should be generating revenue, right?

As we described Wednesday, that is not always the case. Most publishers have websites that contribute less than 10 percent of their total revenue.

We listed four reasons why a website could struggle Wednesday, but there are dozens more.

A lack of website traffic is a common problem. The best way to solve it is to use as many tactics as possible, including:

• Beginning a viral marketing campaign in discussion forums
• Including incentives to visit your website in direct mailings
• Writing more press releases
• Offering free content
• Advertising in magazines
• Pay per click advertising
• Lead generation partnerships

Other website problems can be harder to define. They might include:

• An over abundance or shortage of products
• Improper website architecture
• Disorganization
• Poor usability
• Inconsistent navigation
• Stale content
• Slow load time

Those problems, while not always clear, affect website revenue.

Defining and solving those problems is not easy, especially for a publisher trained in the print industry. But don't fret, there are solutions to every website problem.

The Mequoda Group's mission is to help publishers and authors master the Internet, and a large part of that is turning your website into a revenue machine.

If you attend the Mequoda Summit in Boston, you will learn everything you need to know to transform your publication into a successful online business.

At the Summit you'll learn how to:

• Monetize more visitors
• Create more products with the content you already have
• Drive more visitors to your website
• Create a user friendly website design
• Develop publishing strategies for the digital age
• Optimize your landing pages
• Increase conversion rates
• And much more...

We will help you define and solve your website's problems at the Mequoda Summit, and help you improve on what you are already doing well.

If your website's revenue stream needs a boost, come spend a couple of days with us in Boston. You'll be glad you did.