Posted by Adam T. Sutton in Website Design Tips	June 28, 2007

If you have to change your website, only use proven tactics

By Adam T. Sutton, Managing Editor Mequoda Group, LLC

If your website is not making much money, it's natural to want to constantly change it.

You might think after some guess and check tweaking you'll eventually stumble into the website design that will shoot your conversion rates to the stars.

But, as yesterday's Daily explained, constantly changing your website is a bad idea.

After so many changes in a short time period users will tire of trying to figure out how your website works and they'll flock to a more consistent competitor.

Changing your website about every 12 to 18 months is ideal—but only if you are making positive changes.

Randomly changing your website on whims and guesses is a recipe for online failure.

You should only change your website when you're certain that it will have a positive effect on your business.

One way you can learn literally hundreds of ways to positively change your website, and your online strategy overall, is by attending the Mequoda Summit Boston 2007.

This event will be two information packed days where our Chief Information Architect and Managing Director Don Nicholas will teach you proven ways to generate more revenue online.

The Mequoda Summit Boston 2007 is your source for guaranteed tactics to improve your online publishing business.

Sign up for the Mequoda Summit Boston 2007 today, because the early bird price expires on June 30.