The green button had to be the winner. It's the universal understanding that "green means go"

The gold button... because Amazon uses it, and they are pretty smart about such things. OK, thats not a great explanation, but I can also confirm that it appeals to me the most of the 4 buttons. Yet I would never let the color of the button decide whether or not I buy something.

The darker yellow button has to be the winner. Yellow jumps out at the reader and asks for attention.

Option C, black on yellow because of its legibility.

The yellow (option C) version. It seems yellow is associated with the highest call to action.

I'll say green just because it jumps out at me the most. What appeals to ME is usually NOT the right answer but what the heck -- it's a guess.

Orange button (option D).

Option "C" is my pick. It catches my attention much better than the others.

Black or a dark color on a yellow (or greenish yellow) is the best contrast for the human eye to detect. That is my reason for thinking the yellow button was the winner.

Looking forward to the seeing the real results. This is good information. Thanks for doing the research.

Jerry Minchey www.SearchEngineU.com

I go with C, yellow with black type. While I see a lot of red buttons, my guess is that the bulk of those have not been tested.

Besides the color, did he test the copy? That is where I have seen the big jumps in response rate.

I think it was the green one. I don't have a theory as to why. That one just looks like the one I would click.

Option C: Yellow, easy to read and eye-catching. Red would stop me.

The green might be a possibility because it usually means go in traffic.

My guess is that the green button on the white background increased response. White works better than black as a background color and green is both the color of money ("oh, I have to pay now...") and its use is still somewhat novel, so it likely jumps out to readers. BTW, the Mequoda Summit was very valuable...a great experience overall!

I vote for option "C", yellow/black

I'm not sure that I can explain why, but I think it is less intimidating to view, it is high contrast (black on yellow), and many of the "big gun" sites on the Internet use yellow as the background color for interactive boxes (so people would be used to or comfortable with this combination.

Interesting discussion - after all, why should a button color have any affect on someone's buying decision? It must be that some folks teeter back and forth on whether they should push the button or not . . . and if they feel less threatened then they justify going forward.

Steve

I vote for Green! Says "go ahead"...

I vote for green. It does say "go" to me. It also was my immediate gut feeling and I like to "go" with those. Can't wait to see the result.

Option D.

The green is pretty but fades into the background. Red is overdone. It could be yellow, but the gold looks classier -- while still grabbing attention.

Option D, stands out but not excessively

My guess is that the GREEN button would generate more sales.

Many purchases on the Net are generated via impulse buying (awareness is less), so keeping all doors open for the buyer generates more sales. Any negative barriers like 'the price' are actually felt more strongly than the positive reasons for purchasing (Reaearch on brain imaging studies illustrate this). So it is imperative to keep the negative barriers to a minimum.

The color green is used worldwide in traffic signals and represents "Go". This would be noted unconsciously by the user and would in some cases provide that last little bit of incentive for the purchase. Obviously, following this logic, the color 'Red' represents "Stop". For purchasers who are a little unsure, this would be a final disincentive.

Option C. I think it is more inviting than the others. However, I leave nothing to chance and would test this type of thing too.

Option C. Not only is the black on yellow contrast more legible. The yellow has the highest contrast and visibility against the white background.

It has to be option C because the color contrast is strongest.

Check out this link for a colorblindness test result:

http://colorfilter.wickline.org

Option C had the most contrast.

I don't think it's a fair test of "red" vs. "green" vs "orange" etc.. buttons, because the contrasting text is different on all of them Using simple words like "red button" doesn't really get to the level of detail that our eyes can - and sometimes can't - see.

Hi Everyone:

Thanks for all the feedback.

Option D, the Orange and Blue button is the big winner.

The full results:

Red and White: Index = 100 Green and White: Index = 114 Yellow and Black: Index = 122 Orange and Blue: Index = 127

My theory: Because blue is the coldest and orange is the warmest of all the colors, when combined they result in a unique combination of high contrast that is also highly balanced and complementary to the human eye.

For more information on color theory, check out:

http://www.cyber-prof.com/mdia1194/Lesson%203/lesson3-color-wheel.htm and http://www.ficml.org/jemimap/style/color/wheel.html

Note that opposites on the color wheel offer the highest visual contrast.

Our four winners will receive Amazon gift certificates early next week.

Thanks again to everyone who participated.

Don

The green button.

The green one wins. Simply because we're programmed to go ahead with green, rather than any other colour.

Definitely yellow/black--it stands out the most.

Hi -- This is probably not the place to do this, but I can find no other way to get this info to you. Although my name and password are recognized on certain pages of the Mequoda site, other pages give me a Failed Logon message. When I press the Customer Service or Contact links, they take me back to the Failed Logon page. So I could get to SOME of your pages, but when I go deeper into the site, I get the Failed Logon. I am assuming that my membership is at the one year level now, as my debit card showed the 147 dollar charge recently. -- Can you be of any help here? -- Thank you and Take Care, David Scott Lynn -- dsl@dslbodymind.com is my log in e-mail address

Green