Posted by Adam T. Sutton in Website Design Tips	June 26, 2007

Time spent on your site and revenue are effected by site design

By Adam T. Sutton, Mequoda Group, LLC

If you are going to have a website at all, make sure it is designed well.

Yesterday's Daily illustrated how important website design is to conversion rates and customer satisfaction.

Every visitor to your website has a finite amount of time before they reach a breaking point and leave to a competitor's site. Some visitors can last longer than others, but why push them?

Avoid the breaking point completely by having a good website design.

Part of a good website design is using persistent navigation. That means if a user enters your website and sees a navigation bar, that bar should be visible from almost every page on your site.

This is especially important if you're selling memberships.

Membership websites need to satisfy customers routinely to sell and renew memberships—which are the base of their business model.

After all, it would be difficult to convince anyone to buy a membership to a website that was confusing to use.

That's why in our Membership Website Publishing handbook we detail 14 website design guidelines and use them to break down 12 of the most successful membership websites in the industry.

The handbook shows our readers how the best membership websites are designed to satisfy users and how their business models are executed.

None of the 12 websites we reviewed for the book are perfect, but the reviews are loaded with information that can start making your membership website more profitable. Read it and start increasing your subscriptions today.