Make your Email Signup Box as Noticeable as Possible

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Make your Email Signup Box as Noticeable as Possible

Posted in Website Design Tips	July 24, 2006

Permalink: http://daily.mequoda.com/i//website_design_tips/make_email_signup_box_noticable_205-1.html

By Kim Mateus, Managing Editor Mequoda Daily and Library

We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called "Bobbin-Buzz". We would consider this free email newsletter the Mequoda hub of this membership website.

For a needlecraft hobbyist, the offer is practically irresistible. Every week, the publishers of "Bobbin-Buzz" and ArtisticThreadWorks.com award one free email subscriber a $25 gift card to the online fabric and craft store Joann.com. Plus, every week, subscribers to Bobbin-Buzz get free designs, great articles, inspiration and more.

It's a fantastic offer that we're positive a prospect wouldn't want to pass up. The trouble is that the sign-up box is not clear and obvious to the first-time site visitor. There's no empty email box that would easily capture the first-time visitor's eye. Instead, it's a link that says "Free Designs & Weekly Prize Drawing" in which the prospect has to click off the homepage to discover that this is in fact a free email newsletter.

Mysteriously, a visit to the Way Back Machine reveals that the sign-up box used to be right on the home page and much more visible. We'd recommend the publishers of this membership website return to the former design.

Mequoda Library Members Only: If you're a Mequoda Library member, reference John Clausen's entire chapter, ArtisticThreadWorks.com Website Design Review. Or check the full Table of Contents for Best and Worst Sales Media Websites 2007 .

If you're not a Mequoda Library member, and are interested in accessing the full text of this chapter along with 432 other chapters, start your 14-day FREE trial.

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