Two Tips to Help Determine Your Site's Labeling and Language

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Two Tips to Help Determine Your Site's Labeling and Language

Posted in Website Design Tips	June 22, 2006

Permalink: http://daily.mequoda.com/i//website_design_tips/determine_your_labeling_language_185-1.html

By Kim Mateus, Managing Editor, Mequoda Daily and Library

Determining common labels among Web users can be easy and absolutely free.

Check your website's search logs to see what terms your visitors are using to find information that isn't easy to find from the homepage.
Use a free keyword generator such as the Overture Keyword Selector Tool to find out the best words to use. Enter a word to find out its relative popularity ranking on search engines. The added bonus is that key phrases and words that the audience understands will also improve the site's ranking on search engines, which are designed to evaluate relevancy as a "human" would.

Mequoda Library Members Only: If you're a Mequoda Library member, reference Don and Jane's entire chapter, Website Design Guideline #8: Applying User-Centric Labeling and Language. Or check the full Table of Contents for Website Design for Publishers and Authors.

If you're not a Mequoda Library member, and are interested in accessing the full text of this chapter along with 437 other chapters, start your 14-day FREE trial.

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COMMENTS

Excellent suggestions Kim. There are a couple of other places that I would recommend looking at besides your own internal site search. Most analytic software will allow you to see what keywords are generating traffic from the major search engines.

I go into more detail on that and offer up 2 other free Keyword Research Tools on My Blog: SEO delusions.

Comment by: Chris E | June 22, 2006

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