A Few Quick Tips for Clearly Differentiating Paid Content from Free Content

Be a more confident, successful publisher in just five minutes each week!

Breakthrough Internet Strategies for Authors and Publishers
Proven Internet Marketing Sources, Programs and Tactics
Tips and Techniques for Designing More Effective Websites

And get Don Nicholas' valuable, free Special Report: Seven Online Publishing Secrets absolutely free.

A Few Quick Tips for Clearly Differentiating Paid Content from Free Content

Posted in Website Design Tips	June 19, 2006

Permalink: http://daily.mequoda.com/i//website_design_tips/clearly_differentiating_paid_content_from_free_content_183-1.html

By Kim Mateus, Managing Editor Mequoda Daily and Library

The strategy of the ConsumerReports.org homepage is very clear in differentiating Paid Content from Free Content. Here are some tips to adopt from their successful membership website:

Make your "Join Now" button as prominent as they've made theirs.
Add a "for Subscribers" heading above paid content.
Place your "Log in or Subscribe now" links as prominently as they've placed theirs.
Don't forget to place subscription pitches on your blocker pages. Their blocker page is very clean and effective.

All these steps CR has taken to improve their homepage message make the site strategy very clear to a visitor.

Mequoda Library Members Only: If you're a Mequoda Library member, reference Terri's entire chapter, ConsumerReports.org Website Design Review. Or check the full Table of Contents for Best and Worst Media Websites 2007.

If you're not a Mequoda Library member, and are interested in accessing the full text of this chapter along with 437 other chapters, start your 14-day FREE trial.

Recent Mequoda Daily Website Design Tips

Avoid the Two Huge Mistakes Made Often by Designers, posted in Website Design Tips | June 16, 2006

The Primary Requirement for Site Owner is to Understand the Users' Goals, posted in Website Design Tips | June 12, 2006

MarthaStewart.com Stands Out for Integration, but Does Poorly on Some Key Usability Guidelines, posted in Website Design Tips | June 5, 2006

Keeping Website Navigation Intuitive, Persistent and Consistent , posted in Website Design Tips | June 2, 2006

Three Website Design Tips from Knitter's Review, posted in Website Design Tips | May 30, 2006

Read more...