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Become More Consistent in the Use of Blue Hypertext Links

By Kim Mateus , Managing Editor Mequoda Daily and Library

Every website we review seems to have the inevitable Achilles' heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent use of blue hypertext links.

TechRepublic.com is an example of this. This is a bit of a disappointment for a site that does so many other things with precision and excellence.

As we noted in our TechRepublic.com Website Design Review, most of the hypertext links are blue, but not all are underscored. That inconsistency is annoying and can be confusing.

And some, but not all hypertext links turn purple after they have been clicked. Also annoying and unnecessarily confusing.

TechRepublic should be an example of good affordance; unfortunately, it is not.

Other well-known and otherwise successful sites can often be just as inconsistent and confusing in their use of hypertext links.

As we noted in our BusinessWeek.com Website Design Review, some links are underscored to distinguish them from inactive text and some are not. Sure, they appear underscored when moused over, but that's not the recommended design convention.

The consistent use of the blue underscored hypertext links will improve any website, and would earn most sites a solid "A" in the often-tricky Affordance category.

Mequoda Library Members Only:To learn more about Affordance, reference Mequoda's 14 Guidelines for Designing Media Websites or the Mequoda Library Special Report titled How to Design and Test for Common Sense: Navigation, Affordance and Labeling.

If you're not a Mequoda Library member, and are interested in accessing the full text of this chapter along with 432 other chapters, start your 14-day FREE trial.

Recent Mequoda Daily Website Design Tips

A Tool for Testing Website Load Time
posted in Website Design Tips | July 25, 2006

Make your Email Signup Box as Noticeable as Possible
posted in Website Design Tips | July 24, 2006

Tips for Providing Urgency and Content Freshness on your Website
posted in Website Design Tips | July 21, 2006

The First Rule of the Mequoda Marketing System
posted in Website Design Tips | July 17, 2006

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posted in Website Design Tips | July 14, 2006

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