Posted in Online Publishing Strategy	April 25, 2008

How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com

Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com presented this session at PodCamp NYC 2.0 on making money with your podcasts. PodcastAcademy.com is a site run by Geoghegan that you might want to take a look at if you are interested in starting a podcast.

Geoghegan recommends these sites to podcasters:

• iTunes (get your podcast found)
• Facebook, MySpace, Bebo (build a community around your podcast)
• Twitterfeed.com (let people know when you update)
• BlogTalkRadio (create a live event out of it to create urgency)
• Mogulus/UStream (real-time chatting and presentations)
• Amazon.com (when you review something, make your display name include your URL)
• One of the speakers, Tim Bourquin uses “Tim Bourquin – Host of TraderInterviews.com” as his display name. He claims 12-15 visitors a day use that link even though the user has to physically write the URL in after they see it.

Geoghegan recommends doing your research and applying to “podcast awards” sites. In a case study shown for what DisneyLand did, he recommends hosting daily (or whatever your frequency) contests on your podcast, ensuring that the winners will listen for the results on the next podcast as well as interact via email to submit their answers.

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Bourquin, of PodCastBrothers.com, was up next to show the audience “26 Ways to Make Money, in 26 Slides, in 26 Minutes”. Some of the methods weren’t exactly publisher-esque, so I’ve noted the more important ones here. If you want to see the whole presentation, you can download it.

• Charge for the archives
• Make it free for 30 days
• Pay per download or membership
• How: Zipidee.com or PremiumCast.com
• Subscription with a fee
• Subscription with partial fee
• Offer the first 15 minutes free
• Example: RawVeganRadio.com
• How: PremiumCast.com
• Subscription w/ one free show per month for non-subscribers
• Affiliate programs as sponsor
• No ad sales
• You pick the product being sponsored
• Make them a sponsor of the show
• How: Amazon Associates, cj.com, ClickBank.com, AffiliateScout.com
• In-house sponsorship sales (recommended)
• Make the media kit
• Make the cold calls
• Make the money
• Join a network
• Someone does the ad sales for you
• How: Podango.com, PodTrac.com
• Ask for donations
• Example: NPR or "The Science Fiction Podcast Magazine": EscapePod.org
• Associated blog ads
• How: Google Adsense or PayPerPost.com
• Product placement (video)
• How: StoryBids.com
• Charge to be interviewed
• Charge people to be on your show
• Let people promote their site or product
• Don’t replace your regular show with this "promotional" show, make it a “bonus show”
• In-person events
• Do a conference or meetup for your audience
• Charge audience
• Charge sponsors
• Charge to run a contest
• Charge for sponsors to offer giveaways
• Get survey data on your audience at the same time
• Promotion of product or service
• Example: New Media Expo w/ Podcast Brothers
• Get paid speaking gigs
• Use podcast to sell yourself as an expert
• Promo item sales
  • Sell shirts etc. on CafePress.com with your logo
• Sales of “best of”
  • Annual “Best of 20XX CD”
  • Include a show not yet heard as an extra value
• Special in-depth episodes
• Pay per download
• Example: EndurancePlanet.com Triathalon Training Series
• Sell the shows to run on an alternative medium
• American Airlines recently bought the rights to play certain podcasts on flights

Bourquin mentioned the following tools from his website:

• Podcast Advertising Agreement Template: (Word format)
• Guest/Interviewee Release Template: (Word format) (.pdf format)
• Sample Media Kits: (TraderInterviews.com) and (SmallBusinessPodcast.com)
• Podcasting Legal Guide: .pdf format

More PodCamp NYC 2.0 Coverage:

How to Build and Sustain a Social Community - with Alan Levy of BlogTalkRadio.com

Top Free New Media Tools You'll Need for Everything - with Ben Katzman of SpongeCell.com

Straddling the Technical/Creative Line - with Rob Blatt of The New York Sun

How To Promote and Make Money With Your Podcast in the Next 30 Days - with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com

The "M" Word: Alternative Ways to Monetize - with Mark Tafoya & Jennifer Lannolo from CulinaryMediaNetwork.com, Cliff Ravencraft of GSPN.tv, and Rob Blatt of The New York Sun

Tactical Transparency (being naked on the web) - with PodCamp lead organizer John C. Havens, and author of an upcoming book called Tactical Transparency

SEO for Podcasting, Vodcasting & Social Media - an ad-hoc session with PodCamp attendees

The Economics of Aggregation - with Travell Perkins of RGBDaily.com