PodCamp NYC 2.0 Coverage: The Economics of Aggregation

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PodCamp NYC 2.0 Coverage: The Economics of Aggregation

Posted in Online Publishing Strategy	April 27, 2008

Permalink: http://daily.mequoda.com/i//online-publishing-strategy/podcamp-nyc-2008-economics-of-aggregation_677-1.html

The Economics of Aggregation with Travell Perkins of TravellPerkins.com and RGBDaily.com

Travell Perkins from TravellPerkins.com and the upcoming RGBDaily.com opened this session at PodCamp NYC 2.0 by saying “attention is the currency of the web”. He stressed the fact that you are taking the demand for different types of content that is needed.

These were his thoughts on this “currency”:

Focus on attention before money
Build a quality product/service/content that will build an audience
Aggregation is about concentrating attention by concentrating the demand of several sources

Perkins told the audience to ask themselves these aggregation questions: Does it blend? When you’re trying to pair things together, does it make sense as a package? Does one demand curve tell you anything else about another demand curve?

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This was Perkins’ partial list of some different aggregation sources out there:

Search Aggregation:

Google it! (On-demand aggregation)
Good content will get you everywhere
Search Engine Optimization (SEO) helps

Don’t pay for it
Use the AdWords Keyword Tool
Wordpress and tags will get you far

Content Warehouses:

Enables search and aggregation for a particular media (multimedia, rich documents)
Content centric vs. people centric
Examples: Flickr.com, YouTube.com, Scribd.com

Content Syndication

Syndication enables aggregation
Really Simple Syndication (RSS)
Google Reader / Bloglines.com
Single Page Aggregators:

More PodCamp NYC 2.0 Coverage:

How to Build and Sustain a Social Community - with Alan Levy of BlogTalkRadio.com

Top Free New Media Tools You'll Need for Everything - with Ben Katzman of SpongeCell.com

Straddling the Technical/Creative Line - with Rob Blatt of The New York Sun

How To Promote and Make Money With Your Podcast in the Next 30 Days - with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com

The "M" Word: Alternative Ways to Monetize - with Mark Tafoya & Jennifer Lannolo from CulinaryMediaNetwork.com, Cliff Ravencraft of GSPN.tv, and Rob Blatt of The New York Sun

Tactical Transparency (being naked on the web) - with PodCamp lead organizer John C. Havens, and author of an upcoming book called Tactical Transparency

SEO for Podcasting, Vodcasting & Social Media - an ad-hoc session with PodCamp attendees

The Economics of Aggregation - with Travell Perkins of RGBDaily.com