Posted in Online Publishing Strategy	May 15, 2008

FuelNet.com offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications

BOSTON (May 15, 2008) – FuelNet, a division of The Pohly Company, announces the launch of its Web site, www.fuelnet.com. Targeted at owners and managers of growing companies of every size, particularly small businesses, the site is a robust resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications.

The FuelNet Web site revolves around the tagline “Marketing Smarts for the Growing Business.” Users can sign up for a free daily e-newsletter that focuses on one key content area each day, including topics like direct mail marketing, online advertising, customer relationship marketing, sales, customer service, and strategic communication. In addition, users at the site can subscribe to fuelNet Monthly, an 8-page newsletter available in print and also as a downloadable PDF, and purchase white papers, special reports, and books to help them maximize their marketing opportunities and grow their business.

“In today’s business environment, success comes from staying several steps ahead of the competition,” said Bill Dugan, general manager and vice president of FuelNet. “The FuelNet Web site is designed to be a one-stop resource for users who want reliable, actionable advice from leading business experts and owners of growing businesses. There is no fluff, no theory – only proven ideas that users can put to use right away.”

By signing up for the free daily e-newsletter, users receive the free FuelNet Smart Paper 10 Secrets for Successful Customer Relationship Marketing. The downloadable white paper features inspirational advice from recognized industry experts on how to deliver on customers’ demands, how to create a unique loyalty program, ways to involve customers in product creation, and why customer service must be taken seriously, among other topics. FuelNet Smart Reports now available for purchase at the Web site include: Direct Mail Marketing Tips That Really Work; Online Advertising Tips for Growing Your Business; and The Secrets of Internet Niche Marketing Success.

For more information about the launch of FuelNet, please contact Bill Dugan at 617.457.3998. Or visit www.fuelnet.com to get a free copy of the 10 Secrets for Successful Customer Relationship Marketing.

About The Pohly Company

The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. For more information, visit www.pohlyco.com