Posted in Online Publishing Strategy	July 20, 2007

Posting your pubilcation's content online is not a bad idea

There was a slight mistake with yesterday's daily.

When our managing editor said "That means you should rarely—if ever—print an article both in print and on your website," he was incorrect.

Forbes, PC World and other publishers that have lots of web pages (and revenue) and put all their magazine stories online.

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They also put tons of additional content. Forbes posts 1200 to 1500 stories a day, more than in an entire 6 months of its magazine, and Forbes.com leads the magazine in coverage. The magazine becomes a place to find "best of brand" content every two weeks or once a month.

So Adam, our managing editor, was right that 98% of their web content is unique - the other 2% is the magazine content and it is dwarfed by the original web content.

Websites are fast, vast and comprehensive...

Magazines are slow, periodic and selective...