MarketingSherpa's Selling Online Subscriptions Summit Take-Away #3

Be a more confident, successful publisher in just five minutes each week!

Breakthrough Internet Strategies for Authors and Publishers
Proven Internet Marketing Sources, Programs and Tactics
Tips and Techniques for Designing More Effective Websites

And get Don Nicholas' valuable, free Special Report: Seven Online Publishing Secrets absolutely free.

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #3

Posted in Membership Website Tips	May 14, 2008

Permalink: http://daily.mequoda.com/i//membership_website_tips/marketing-sherpa-selling-online-subscriptions-coverage-3_691-1.html

Optimize Your Marketing Mix

Modeling and projecting is always key to marketing for maximum impact. Clearly, no model or projection is going to be perfect, but strategic planning is always necessary for success.

- SEO

First and foremost, SEO is about conducting and documenting keyword research and writing and managing the free content on your site to your targeted keyword universe. But it’s also important to remember that SEO is about what’s going on outside your site as well. Explore external links to social networks and blogs. Interact with the blogosphere; get people to talk about you.

- Paid search

If your cost per click (CPC) is rising on your broad terms, explore long tail terms. Consider using 2nd and 3rd tier engines and remember to focus on profits, not on clicks. Always test your messaging to determine where the money is best spent.

TAKE-AWAY #1: Adapt to changing subscription models

TAKE-AWAY #2: Make 2.0 work for you

TAKE-AWAY #4: Defend against economic downturn