Posted in Landing Page Optimization	September 5, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

An effective technique in information marketing is "self-liquidating premiums"—having the value of the premiums exceed the entire purchase price.

For example, let's assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You're selling it online at a discounted purchase price of $29.95.

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Let's also assume you're giving away three bonus reports and 'access to online updates' as part of the deal.

If you gave each of the three bonus reports a $10 value, and the online updates a $50 value, the total value of the bonuses would be a hefty $80.

Add in the $20 discount (list price of $49.95 minus the purchase price of $29.95), and the total savings is $100. All of this should be spelled out on the order page to help close the sale by making the asking price seem like a drop in the bucket compared to the value received.