Posted by Adam T. Sutton in Landing Page Optimization	June 6, 2007

Put an edge on your marketing campaigns by learning your customers' language

By Adam T. Sutton, Managing Editor Mequoda Group, LLC

Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it is to sell them products.

Thankfully, the Web has made it easy to learn your customers' language.

You can learn their exact terminology by using WordTracker.

The program will tell you how often phrases related to your business are searched for in engines like Google, which will teach you your customers' language.

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Ways to use those phrases to squeeze more orders from an AdWords account were described by Bryan Todd, of Perry Marshall & Associates, on Monday at SIPA's 31st annual conference in Washington D.C.

Try using the most common words that WordTracker provides in your:

• Google AdWords account
  
• Landing pages
  
• Product offers

Todd called this "echoing back the users' words," and it has the potential to bring 3 or 4 times more orders from you AdWords account.

You can also take this further by using the most popular words from WordTracker in your promotional emails, product content and on your website for better SEO.

Download our 8 Master Landing Page Templates special report for free and learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Download the report for free!

Your landing pages, however, still need to be optimized to convert as many users as possible—otherwise you are losing revenue.

Learn how to start maximizing conversions by attending our Landing Page Driven Internet Marketing executive webinar. There you can learn landing page best practices and guidelines to immediately start driving up your conversions.