Posted in Landing Page Optimization	September 12, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

At this week's Mequoda Summit, Robert W. Bly, the man McGraw Hill calls "America's best copywriter" will deliver a presentation titled "World's Best Kept Copywriting Secrets". He also has a book by the same name.

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In his presentation on Friday afternoon, Bob will reveal tips for writing great headlines, great outer envelope messages and will demonstrate how to deliver a complete and compelling message.

One of the tips he'll reveal is what he likes to call the 4 "U"s for writing effective headlines. Bob says headlines must always be:

• Urgent
• Unique
• Ultra-Specific
• Useful

Bob recommends rating your own headlines against the 4 "U"s to see how they match up.

For more copywriting tips and to hear Bob's entire presentation, please join us this week at the Mequoda Summit 2006

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