Posted in Landing Page Optimization	April 20, 2006

By Kim Mateus, Managing Editor Mequoda Daily and Library

The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.

Experienced product developers do the opposite. They anticipate the changes in society. They assess the evolving problems, requirements and desires of consumers, and look for opportunities that have not yet been addressed by the market. Then they forecast demand and create new products that fill the gap.

With the development and popularity of the World Wide Web, enterprising business people anticipated a need for tools and instructional materials and responded by creating a plethora of information products, including software, books and videos.

Adding fuel to this dream of successful entrepreneurship via online publishing is the emergence of Google AdSense™. If the publisher creates good editorial content, and attains high search engine rankings, she can subsidize her website by selling advertising. With Google AdSense, another new business model was born—publishing free-access, content-laden websites, supported solely by pay-per-click advertising. And with that, the search for the right niche topics took on even more importance for online publishers and wannabes. Here again, the desire of entrepreneurs to find lucrative niche topics about which to write—and publish Google AdSense-laden websites—was eventually addressed by other entrepreneurs who recognized and addressed the opportunity-seekers market with products sold on their own websites.

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One such site is NicheADay.com, a production of Scot Standke (KeywordAvalanche.com) and John Caviani (Fagetabowdit.com), a couple of entrepreneurs who are familiar with the opportunity-seekers market.

In a landing page review of NicheADay.com, Peter determined that these particular product developers don't demonstrate much copywriting expertise with their sales letter.

• The headline is fairly clear (but not so easy to read) and establishes the need to buy the product or service. But this is not the work of a journeyman copywriter.

• The sales letter doesn't tell much of a story. He didn't find it to be compelling.

• This landing page uses just 400 words of copy to ask for your name and email address and promise a daily niche topic idea in exchange.

• User testimonials that feature actual results and benefits would add to this sales letter's credibility. Alas, this landing page has none.

• Once you're signed up, the daily emails from NicheADay.com arrive regularly and contain the information that was promised.