Posted in Landing Page Optimization	July 18, 2006

By Kim Mateus, Managing Editor Mequoda Daily and Library

We love it when we find a headline on a landing page that actually offers a benefit and a subhead that backs up the claim. For example, this headline from the Videos by Darrell Crow Landing Page offers a clear benefit:

"Learn to Oil Paint Even if You've Never Held a Paint Brush Before. No Talent Required".

The message is very clear and it jumps right to the point of the landing page.

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Then, the subhead: "And We Can Prove It By Sending You A Complimentary, 2-Hour Video Lesson" offers something for free and it offers the prospect an immediate, no-risk way to determine if he really can learn to oil paint even though he's never held a paint brush before.

The combination of a benefit-oriented headline and a subhead that backs up the claim proves to be a clear winner for copywriters and marketers. It's old direct mail copywriting at its best.

Mequoda Library Members Only: If you're a Mequoda Library member, reference John Clausen's entire chapter, Videos by Darrell Crow Landing Page . Or check the full Table of Contents for Internet Strategy for Publishers and Authors.

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