Posted in Landing Page Optimization	June 1, 2006

By Kim Mateus, Managing Editor Mequoda Daily and Library

We are back now with another offer from her highness, Alexandria Brown, "The Ezine Queen." "The Queen" has brought you into her kingdom earlier by selling you her ezine course. This is good. This is how you get folks into your funnel. NOW, Ali is joining other Internet Marketers and upselling them to a hands-on business marketing seminar.

By the time we got to this landing page, there was a cute Post-It note to inform people that it's sold out.

The Queen informs you—using scarcity—that you can go on the cancellation list. Of course, everyone wants what they can't have and now we have the technique of scarcity working here.

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In a landing page review of Ali K Brown's Online Success Blueprint Workshop, Peter J. Fogel points out the following landing page optimization techniques Ali uses on her landing page:

1. This is a classic headline that works. It targets its audience, delivers a strong benefit and throws in dashes of greed.

2. This landing page was for a limited time offer of a seminar. Regardless, Ali was smart enough to have a drop-down box that offered her newsletter. Good work!

3. Exceptionally strong graphics, powerful audio testimonials, PLUS convincing copy along with photos proves once again that these people exist.

4. Good use of colors (especially red) that keeps you riveted to the page(s) and offer. Nothing is boring here. Copywriter and graphic designer worked well together on this site—obviously, seeing that the seminar is sold out.

5. Good use of testimonials and benefits... with lots of proof galore (the Queen's earnings). Ali is a marketer that "walks her talk."