Posted by Adam T. Sutton in Landing Page Optimization	September 28, 2007

The newest free report from the Mequoda Group

By Adam T. Sutton, Managing Editor, Mequoda Group, LLC

Looking for a crash course in landing pages? How about for free?

Well you're in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report is yours.

Landing pages are a vital component to any Internet marketing system. If you're not optimizing your landing pages, the time to start is now because you are losing conversions.

A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away to another site. All of your website's incoming links should be pointing to landing pages.

You really have nothing to lose and everything to gain by downloading the free report. Inside we explain the eight landing pages and provide examples from some of the best publishers in the industry—all with fantastic graphics and visuals.

Here's an excerpt:

"Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

"Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

"The sole purpose of a dedicated landing page is to get an order. Therefore, the e-commerce conversion architecture for dedicated landing pages is overt and aggressive. Their prominent text links, order buttons and order forms urge users to initiate transactions.

"To date, the Mequoda research team has identified five unique variations on the dedicated landing page, the Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code Landing Pages."

The report then explains each type of landing and provides great examples of their execution. As you can see, it's an informative report, and it could help your conversion rates in more way than one.