Posted in Landing Page Optimization	May 23, 2006

By Kim Mateus, Managing Editor Mequoda Daily and Library

Is there any married person reading this who has not, at one time or another, had a huge fight with his or her spouse? Of course not.

And with half of all marriages ending in divorce, the market for the marriage advice Amy Waterman is selling on her SaveMyMarriage.com landing page is enormous.

In this landing page review, Robert W. Bly looks at whether the copy and graphics Waterman has placed on the landing page are strong enough to get visitors to shell out $29.95 for her eBook, Save My Marriage Today!

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Here are five landing page optimization tips Bly pulled from his review:

1. The subhead—"Discover proven methods for getting your marriage back on track—even if you are the only one who wants to work on it"—seems more direct and hard-hitting; perhaps it should be the headline.
2. One possible solution to the fairly logical, rational copy: lead with a great story of a troubled couple—either the author or one of the couples she counseled—and how her program saved the marriage..
3. Another weakness of the site, though not as critical as the lack of emotional power in the copy, is lack of credibility for the author. A brief bio of the author focusing on her credentials as an expert in saving troubled marriages would do the trick.
4. For selling an information product, it's usually more effective to use the traditional landing page format, as Waterman has here: the site is basically a long sales letter with no real options but to either a) order the product or b) submit your email address.
5. Although it may seem obvious, the marketer should spell out the savings—"Order Now and Save $X"—on the order page to help close the sale by making the asking price seem like a drop in the bucket compared to the value received.