Posted in Internet Marketing Strategy	October 16, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

In our opinion, there are two primary keys to the $46 million dollar success of America's Test Kitchen. One is research. ATK uses research to:

• Find the best recipes and cooking equipment
• Test its findings with its customers
• Find out how successfully its customers use its products

The whole approach is as scientific as publishing can be.

The second key is a sophisticated marketing and delivery system. The same information is packaged and repackaged in different formats. Some people prefer books, some the Web, some magazines. No matter how you like your information, ATK can deliver. And their database marketing system does an excellent job of making sure everyone has every opportunity to buy the products best suited to them.

There are lessons for every publisher in the ATK experience.

To get the full story on Chris Kimball and America's Test Kitchen, check out the Mequoda Case Study on America's Test Kitchen available now in our bookstore.

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