Posted in Internet Marketing Strategy	August 28, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free email newsletter.

Co-registration is a process of acquiring permission-based leads or subscribers to an online publication.

When a potential customer requests information about a topic of interest and provides their email address, it can be the beginning of a profitable business relationship for online publishers. The prospect may not have spent any money yet, but she has done two significant behaviors.

First, she has symbolically raised her hand and indicated that she wants to know more about a product, topic or idea. And second, by virtue of providing her email address, she has given the online publisher permission to send her information.

A tip on buying co-reg names:

Always determine what incentives, if any, the co-reg publisher is giving site visitors to sign up for the offers. It should be sufficient to offer the free information itself, without other inducements.

Be wary of a co-reg site that uses contests, giveaways, sweepstakes or reward points as an additional incentive to sign up for the free information. The quality of names from such additional incentives (other than free information itself) will be much lower.

If you'd like more information on adding co-registration to your Internet marketing mix, please reference our Special Report, How to Start and Run a Successful Co-Registration Marketing Program, available as part of your membership in the Mequoda Library or you may purchase it separately for $47.

For more tips on Internet marketing strategy, please join us at the Mequoda Summit.

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