Posted in Email Marketing Tips	May 24, 2007

Read this free review to give your email newsletter a design audit.

By Adam T. Sutton, Managing Editor, Mequoda Group, LLC

With more than 5,000,000 user reviews on over 250,000 hotels and destinations, TripAdvisor is one of the hottest places to research your next vacation. The portal's email newsletter, TripWatch, keeps readers up to date on their specified destinations, but it could benefit from a design tune-up.

For example, TripWatch's deliverability could be improved by using the same from-line for all of its emails. That will allow users to white-list one address instead of several.

You can read the full TripWatch Email Newsletter Review free for 30 days at the Mequoda Library. Inside you'll find loads of tips for perfecting your email newsletter, like:

• Using a "forward this to a friend" call-to-action to make the newsletter a stronger viral marketing tool
  
• Adding editorial content to build a stronger relationship with customers.
  
• Using a personal salutation, like "Dear John," to grab readers' attention.

Best of all, the review is written by Mequoda Library contributing editor and Clickz email marketing columnist Jeanne S. Jennings, an industry expert with over 15 years experience. Read it to start improving your campaign's results today.

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