Posted in Email Marketing Tips	November 6, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something.

But after 90 days, if a subscriber has not clicked back to an Agora marketplace website to buy or at least consider an upsell product, that subscriber is dropped from the list and must re-subscribe in order to continue receiving the free mail newsletter.

In our most recent Mequoda Case Study on Agora Financial's Daily Reckoning, we learned that Agora can prove, with buying curves, that a worst producing name, if they don't buy in three months, is not going to. A good name is going to buy immediately. A lesser quality name will normally take about three months to buy something.

When a name hits that three-month mark, Agora starts a 'non-activity gauntlet'. If the subscriber is still reading at that time, they just click a link that says they're still interested and still want to get the publication. If not, they're gone. At that three-month time period is when Agora knows that, if the name is reading on that day, then they'll become a buyer.

See examples of the Daily Reckoning's non-activity gauntlet letters:

To get the full story on Agora Financial's Daily Reckoning, check out The Daily Reckoning Mequoda Case Study available now in our bookstore.

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