Posted in Email Marketing Tips	February 6, 2007

How the business media giant capitalizes on 37 free email newsletters and email alerts

By Kim Mateus, Editor & Publisher Mequoda Daily and Library

Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.

They can also sign up for single-story alerts by subject. Mequoda estimates that Forbes.com has six to eight million email subscribers to its various email newsletters with a variety of contact frequencies that include daily, weekly and "as needed" for the Forbes Desktop Alerts.

On the main Forbes Email newsletters page there are 37 email newsletters listed. Twelve are on various topics.

Nine cover hot industries. Eight are on investment. Four are related to Forbes Magazine.

There are three email newsletters on news, including Daily News Roundup and Weekly News Roundup and one email newsletter on the Forbes.com Wine Club.

Forbes.com sees the primary purpose of its email newsletters as promoting visitors to return to the site, although it is no longer one of their top three sources of traffic.

The Forbes email newsletters generate website traffic and provide direct sponsorship opportunities for Forbes.com advertisers and are used to sell the Forbes print newsletters and conferences.

Forbes.com also uses its email newsletters to enhance its database. To get you to register, Forbes.com often hits you with a list of free email newsletters to tempt you to subscribe when you first go to the site.

The Forbes.com email newsletter and alert system is one of the best examples we have seen of effective email newsletter marketing. It is sophisticated, broad, and well done.

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