Posted in Email Marketing Tips	March 29, 2007

Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty.

By Adam T. Sutton, Managing Editor, Mequoda Group LLC

Email newsletters are essential to the Mequoda Method. They are extremely effective at driving website traffic, converting users and maintaining customer relationships. On top of that, email newsletters have a higher return-on-investment rate than any other marketing vehicle, according to the Direct Marketing Association. All online marketers and publishers should be taking advantage of these cheap and effective tools.

Help has arrived for anyone trying to modify an email marketing campaign. Mequoda Library contributing editor and Clickz email marketing columnist Jeanne Jennings just released The Email Marketing Kit, the perfect crash course for any marketer looking to master the art of email marketing. In her new book, Jennings shares over 15-years of email marketing experience, telling marketers how to effectively:

• Design email-layout
• Optimize delivery
• Develop mailing lists
• Retain customers
• Track a campaign’s effectiveness

The Email Marketing Kit even has an appendix that outlines the anti-spamming laws for 26 countries, making it a great book for reference and tutorial. Any marketer looking to affordably enhance their relationship with customers and drive more traffic to their website should check it out.

Recent Mequoda Email Marketing Tips

This Email Newsletter is a Study in Extremes
posted in Email Marketing Tips | March 14, 2007

Quick Fixes to this Email Newsletter Should Increase Revenue
posted in Email Marketing Tips | February 22, 2007

Introducing Our New Email Newsletter Scorecard
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Email Newsletter Marketing at Forbes.com
posted in Email Marketing Tips | February 6, 2007

Email Marketing Strategy: Add a Press Release to your Email Newsletter
posted in Email Marketing Tips | January 19, 2007