Posted in Email Marketing Tips	August 11, 2006

By Kim Mateus , Managing Editor Mequoda Daily and Library

Someone has just signed up for free access to your site, or they've just purchased a product from you. How do you reinforce the positive experience they've had on your site and peak their interest in coming back for more?

In the confirmation email you send your newfound customer, be sure to pitch them again on the benefits of whatever they've just done, whether they've signed up for a free email newsletter or purchased a product. Remind them of all the tools they'll find on your website, or all the ways your newsletter or product will make their life better.

Also, try to offer an incentive to go back to your site(s)—a 10 percent discount at the store, or a 14-day free trial of your site's premium content.

The key is clearly telling your prospect what you want them to know, but in a customer benefit-oriented manner.

For more great tips and strategies on email marketing, don't miss the Mequoda Summit 2006. Seats are filling up fast–sign up today!

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