An Ad Disguised as an Email Newsletter

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An Ad Disguised as an Email Newsletter

Posted in Email Marketing Tips	April 12, 2007

Permalink: http://daily.mequoda.com/i//email_marketing_tips/an-ad-disguised-as-an-email-newsletter_372-1.html

Find out why your email newsletter should follow the 60/40 rule

By Adam T. Sutton, Managing Editor, Mequoda Group LLC

Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has not spawned effectiveness, and many email newsletters have flawed formats.

Thankfully, the Mequoda Group has a new free email newsletter review to help publishers avoid the flaws and mimic the best practices of email newsletters by analyzing The Daily Dish, South Beach Diet Online’s email newsletter.

The Daily Dish’s grades vary wildly on the Mequoda Email Newsletter Scorecard, and the free review provides great analysis on what can be done to raise the lower grades while commending the attributes that earned As.

One of the biggest problems with The Daily Dish is its abundance of ads and promotional content, which earned it a D for Content and Tools of Engagement.

“On average, each issue consisted of only 4 percent editorial content; the vast majority of the information presented was promotional,” said the review’s author, Mequoda Library contributing editor and Clickz email marketing columnist Jeanne Jennings.

“The content is so promotional that it works against itself,” Jennings said.

As an email marketing expert with over 15 years of experience, Jennings suggests using a 60 percent editorial and 40 percent promotional content ratio to maximize an email newsletter’s effectiveness.

To learn more about what The Daily Dish is doing right and what it should rework, read our free Daily Dish Email Newsletter Review. It is loaded with tips and wisdom that can be applied to your email newsletter.

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