Posted in Email Marketing Tips	August 22, 2008

Increase email delivery rates by finding out who’s putting you in the junkbox

An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

On your end, this is very beneficial because the #1 reason for poor deliverability is spam complaints. By subscribing to an email feedback loop, you will know who is marking you as such so that you can remove them from your list and get your domain white listed with the top ISPs.

What you’ll need in order to register for email feedback loops:

• Access to accounts on your domain: abuse@ or postmaster@
• IP addresses that you want to receive feedback loop emails for

Feedback Loop Forms you can fill out online

AOL Feedback Loop – This page will give you access to the email feedback loop form, application information, amongst other requirements and info.

Comcast Feedback Loop – A very simple form from Comcast.net that includes an informative “terms of service” agreement and privacy policy.

MSN/Hotmail Feedback Loop – This Junk Email Reporting Program (JMRPP) encourages large senders to remove unwanted recipients from their email list. Click to read instructions on how to get accepted into the program.

NetZero/Juno Feedback Loop – This lengthy application form also acts as a white list request. You may need to consult your Email Service Provider or IT team to get the information needed for this form.

USA.net Feedback Loop – Another simple form that also gives you access to existing feedback loops.

Feedback Loop Forms you can email

Common requirements for application:

• your IP range
• your domains
• your network's contact information: name, contact e-mail and phone
• the e-mail to which the FBL will be sent

Earthlink Feedback Loop – (fblrequest@abuse.earthlink.net) Use the information list above to determine what to send to this email address.

Excite Feedback Loop: (fb-loop@bluetie.com and emailadmin@cs.excite.com) Use both of these email addresses, because as of June 2008, Excite mail is moving over to BlueTie. Use the information list above to determine what to send to these email addresses.

Outblaze (mail.com) Feedback Loop – (postmaster@outblaze.com) Request a feedback loop for your network by contacting this address and submitting the information from the list above.

Road Runner Feedback Loop – (rrfbl@security.rr.com) As of August 28th, 2008 Road Runner is taking off FBL applications for the rest of the year. You need to apply before then because the next time they’ll be accepting applications is not until November 17th, 2008. More information on the Road Runner Feedback Loop.

Yahoo! Feedback Loop – (mail-abuse-bulk@cc.yahoo-inc.com) is NOT currently taking new applications for feedback loop requests. A workaround to this is to email them with a white list requests with your domain key information and a feedback loop address and they will more than likely add you to the list.

Just as a note, Gmail doesn’t accept white listing requests nor do they provide feedback loops. They use contact lists plus extensive filters to determine what gets delivered to an inbox.

In order to increase delivery rates, make sure to encourage your users to add your email address to their address book when you send them their first email.