Posted by Adam T. Sutton in Driving Website Traffic	July 2, 2007

Try this three step process to boost your marketing file and website traffic

By Adam T. Sutton, Managing Editor, Mequoda Group, LLC

When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to drive traffic to it.

Websites can be designed to attract traffic, but good designs alone are not enough.

You need have traffic sources pointing to your website and it's landing pages.

There are various types of advertising systems and partnerships that can drive traffic to your website, but these can get expensive.

Take Google's Adwords PPC advertising model for example. Although it is very effective at bringing people to your site, are you ready to pay $5,000 a day for competitive key words?

If you just launched your website, or if your website is struggling to turn a profit, you probably don't have excess revenue to blow on advertising.

One affordable and effective system that we've discovered at the Mequoda Group is a three-step process.

1. Create a free product offer
   
2. Publicize the offer
   
3. Have conversion architecture ready to receive the traffic and create a marketing file

This may seem like an overly simplistic system, but you'd be surprised how often it is incorrectly executed.

Many publishers complete one or two of these steps and see minimal increases in their website traffic, but if you execute them correctly your unique visitor counts could be through the roof.