8 Master Landing Page Templates: Using the Right Landing Page Template for the Job
The latest FREE special report from the Mequoda Group.
Get the LATEST TIPS and Expert Advice on Landing Pages in this FREE special report from the Mequoda Group
 | Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |
Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent.
Inside this report, you’ll learn:
- The strategies behind eight different types of landing pages, complete with examples from successful publishers currently using them.
- The vital pieces of conversion architecture that help drive a successful system of landing pages. With these components, you will be able to double or triple your conversion rates.
- Which types of landing pages are best at increasing your marketing file, and how to best design and implement them.
- Why the ultimate goal of landing page-driven Internet marketing is to create a flow of webpages that maximize conversions and generate the highest number of sales without returned products.
Learn the key strategies for boosting your conversion rates!
Start with this valuable, free Special Report:
8 Master Landing Page Templates: Using the Right Landing Page Template for the Job
And then each week you'll receive FREE, valuable updates on:
- Breakthrough Internet strategies for publishers and authors
- The latest innovations in Internet marketing
- Tips and techniques for designing more profitable websites
"The Mequoda Daily provides informative, and inspirational ideas—large or small—that help me think through the myriad of challenges we face in our online publishing efforts."
—Ed Coburn, Publishing Director, Harvard Health Publications
| Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |
8 Master Landing Page Templates:
Using the Right Landing Page Template for the Job
Landing pages are the driving force for big money online publishers. If your landing pages are not optimized, then your marketing program is driving you nowhere. Read this free report to discover what types of landing pages you should be using and how to optimize their conversion rates.
A well-crafted landing page will maximize conversions. That means more money, more subscribers and more customers are created through optimized landing pages.
Landing page optimization requires a solid knowledge of website architecture, web page design, online copywriting and direct response testing. But you don't need to be an expert in all of these disciplines—because we are—and we explain landing page optimization in this free report.
Landing Page Template #1
Article Landing Pages
Article landing pages are organic landing pages that contain editorial content. They can be news stories, how-to articles or any type written content. The main objective of the article landing page is to capture the users' interest in the editorial content and lead them to a transaction. Regularly posting content-rich, free articles on your website is a very effective way to attract attention from the major search engines. You might be surprised how quickly an active, content-rich site that posts new articles regularly can get visited and listed by Google—sometimes it is a matter of hours.
| Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |
Landing Page Template #2
Glossary Landing Pages
Glossary landing pages are found in glossaries on websites. They list dictionary-like definitions of words, phrases or concepts. Glossary landing pages attract traffic and include conversion architecture that urges users to subscribe or engage in a transaction. Similar to the article landing page, these pages should capture the users' interest in the editorial content and lead them to a transaction.
Landing Page Template #3
Directory Landing Pages
Directory landing pagescan be homepages, topic pages and category pages that list articles that appear on other websites. Like glossary landing pages, directory landing pages are designed to attract traffic. They generally include conversion architecture that urges users to take the next step in the transactional process. At a minimum, such architecture usually includes order forms in editorial (OFIEs) or hypertext links to order forms.
| Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |
Landing Page Template #4
Rapid Conversion Landing Pages
Rapid conversion landing pages entice users to enter low-risk (also known as low-friction) transactions. They are used both when there is no cost to the user (a free offer) and when payment is delayed or optional (a bill-me-later offer).
Rapid conversion landing pages always request an email address and permission to send additional offers to begin an online relationship with the user. They are also sometimes referred to as name squeeze pages.
Landing Page Template #5
Sales Letter Landing Pages
Sales letter landing pages resemble traditional direct response sales letters. Their goal is to attract website traffic and generate sales. Sales letter landing pages are used to maximize the conversion rate for paid (usually credit-card-required) offers for an information product. The sales promotion copy can do double duty and is often reformatted for use in email and postal direct marketing programs.
| Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |
Landing Page Template #6
Up-sell Landing Pages
Up-sell landing pages offer users an additional product or service after a previous transaction is complete. Often, up-sell landing pages are "thank you" pages that confirm a user's order for one product while making a limited-time or reduced-price offer for a second product. When properly executed, up-sell landing pages can be highly effective, delivering conversion rates as high as 20 to 30 percent, depending on the offer.
Landing Page Template #7
Access Challenge Landing Pages
Access challenge landing pages prompt the user for a password or require an email sign-up process. These are the landing pages that users encounter when trying to access premium (members-only) content from a website that they are not members of or are not logged-in to. These pages are not limited to paid membership websites, however. Access challenge pages will sometimes only request a user's name and email address. Like rapid conversion landing pages, these are sometimes referred to as name squeeze pages.
Landing Page Template #8
Priority Code Landing Pages
Priority code landing pages are hybrid dedicated landing pages that are part of a product order-flow. A publisher might drive users to a priority code landing page where they can enter a proprietary combination of letters or numbers (alphanumeric code) in order to qualify for a special discount or express service. Ads from external media generally drive users to priority code landing pages. Often, offers made in print, such as coupons in newsletters, magazines and other non-Internet media, employ individual priority codes to track responses.
| Claim your FREE copy of 8 Master Landing Page Templates: Using the Right Landing Page Template for the Job! |