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Online Copywriting Five SEO Copywriting Secrets for Attracting, Engaging and Monetizing Customers
by Don Nicholas
17 pages
If you've never used this powerful technique, then fasten your seat belt, because emotional online copywriting is likely to challenge and change your beliefs about using the written word to sell information products!
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The emotional online copywriting process requires the writer, like the theatergoer, to temporarily suspend his or her disbelief.
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It necessitates writing the copy from the perspective of the potential customer.
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It demands imagining and breathing life into a fictitious scenario for the purpose of making a nearly intimate connection with the reader.
Emotional online copywriting is creative marketing at its best! And it works!
Emotional online copywriting is powerful. When you do it well, a good, old-fashioned story that is delivered in a letter out pulls anything else you can create—voucher packages, double post cards—anything.
This is true whether you deliver the story by postal mail, Internet website landing page, or email.
"One of the key differences between great copywriters and so-so copywriters is that great copywriters tap into the dominant core emotions of their readers -- while so-so copywriters focus on product features and facts. In "Online Copywriting," Don Nicholas proves the supremacy of emotional copy over "fact copy" and gives clear guidelines for writing strong copy that taps into the reader's feelings, beliefs, and desires. Highly recommended."
-Bob Bly, Author, The Copywriter's Handbook
Great emotional copywriting has produced direct response packages, email sales letters and sales letter landing pages that lifted response over an ordinary offer by as much as 542 percent.
The technique has produced more than six times the orders with virtually no increase in promotion cost.
However, you've got to learn how to do it right. Because when emotional online copywriting is executed poorly, it misses the mark by a mile.
"I'VE FOUND MY LONG LOST TWIN—AND HE'S DON NICHOLAS!
Being a copywriter with a professional theater background—I know first hand that "people buy for emotional reasons and justify their purchase withlogic." And Don Nicholas proves it to you in succint fashion with his very special report on emotional online copywriting. Don easily breaks it down and shows you how to leave your competition gasping for air—once you learn the secret of getting into the heart's and mind's of your prospects. BUT more importantly—how to propel them to take action. Study his proven ideas and pay close attention to his story telling technique of "suspension of disbelief"—it's right on the money!"
-Peter J. Fogel, Copywriter/Speaker/Author
Try this technique without knowing all the details and nuances, and the response rate can lose by as much 80 percent—producing just one-fifth the orders of a well-done control.
Surprisingly, emotional online copywriting is not new. In fact, it's something of a lost art. Over the year, the technique was almost driven out of existence by high postal mailing costs.
But for today's savvy Internet marketers, it once again offers a powerful competitive weapon.
Discover the secret formula for yourself. You'll be amazed at the results.
Get your free copy of Online Copywriting by Don Nicholas today and learn how to dramatically increase response rates for your email and sales letter landing pages.