|
 |
Be a more confident, successful publisher in just 5 minutes each week!
Start with Don Nicholas' valuable, free Special Report:
SEO Copywriting SecretsAnd then each week you'll receive FREE, valuable case studies on:
- Breakthrough Internet Strategies for Authors and Publishers
- Proven Internet Marketing Sources, Programs and Tactics
- Tips and Techniques for Designing More Effective Websites
"The Mequoda Daily provides informative, and inspirational ideas—large or small—that help me think through the myriad of challenges we face in our online publishing efforts."
—Ed Coburn, Publishing Director, Harvard Health Publications
"I find the Mequoda Daily refreshingly different! Numerous times I’ve read articles on other sites that only leave me with more questions, but no one to ask. Here, the wonderfully insightful topics and articles allow me to ask those questions on the spot. It’s helping me to do my job better."
—Michele Bartlett, Circulation Director, DailyWord.com
© 2008 Mequoda Group | 530 Wood Street Unit B | Bristol, RI 02809 | (866) 713-1005
We Value Your Privacy! The Mequoda Group will never sell, rent or otherwise abuse your email address. It will be used solely for the purpose of sending you the Mequoda Daily E-Letter and updates about the Mequoda Daily. Should you wish to unsubscribe at any time, instructions are included with each email for immediate removal from the Mequoda Daily E-Letter subscriber file.
SEO Copywriting Secrets Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers
by Don Nicholas
20 pages
If you've never used this powerful technique, then fasten your seat belt, because creative copywriting is likely to challenge and change your beliefs about using the written word to sell information products!
-
The creative copywriting process requires the writer, like the theatergoer, to temporarily suspend his or her disbelief.
-
It necessitates writing the copy from the perspective of the potential customer.
-
It demands imagining and breathing life into a fictitious scenario for the purpose of making a nearly intimate connection with the reader.
Couple this technique with keyword research and you've got creative marketing at its best! And it works!
Creative copywriting is powerful. When you do it well, your articles and landing pages will entice your prospects to take action. Optimize your copywriting with the right keywords and now you've opened up your pipeline to hundreds more prospects.
SEO Copywriting Tip #1
Research the keyword phrase for which you want to optimize your landing pages.
The intricacies of search engine optimization (SEO) are constantly changing, as Google continually refines its criteria and algorithms. But if you're an honest online information marketer, and you're willing to do a little more than your competitors when creating content, you'll soon realize that SEO is a logical extension of the editorial process.
SEO Copywriting Tip #2
Create a long, benefit-laden sales letter that engages the prospect on an emotional level.
It is imperative to deeply understand your audience and their relationship to the particular information product that you want them to buy. If you can connect with the buyer on the deepest emotional level, you will sell more product.
SEO Copywriting Tip #3
Optimize the headline, subhead and summaries.
Write effective, search engine optimized headlines, subheads and summaries so that they can be easily found by search engine spiders.
SEO Copywriting Tip #4
Optimize the meta-title, meta-description, meta-keyword, and URL tags.
If your keyword phrase is "landing page templates," your meta-title, meta-description, meta-keyword, and URL tags might look like this:
Title: landing page templates | Free report reveals landing page templates
Description: Maximizing Internet conversion rates by using the right landing
page template for the job
URL Tag: landing-page-templates.html
SEO Copywriting Tip #5
Test everything.
Consider how easy it is to drive traffic to a sales letter landing page by using pay-per-click advertising, specifically Google AdWords. You can test keywords and, depending on response, know exactly what your prospective customer was searching for -- weight loss, weight control, lose weight, or some variation of these -- and then tailor your letter using very specific words and phrases.
Great creative copywriting has produced direct response packages, email sales letters and sales letter landing pages that lifted response over an ordinary offer by as much as 542 percent.
The technique has produced more than six times the orders with virtually no increase in promotion cost.
However, you've got to learn how to do it right. Because when creative copywriting is executed poorly, it misses the mark by a mile.
"I'VE FOUND MY LONG LOST TWIN—AND HE'S DON NICHOLAS!
Being a copywriter with a professional theater background—I know first hand that "people buy for emotional reasons and justify their purchase with logic." And Don Nicholas proves it to you in succint fashion with his very special report on creative and emotional copywriting. Don easily breaks it down and shows you how to leave your competition gasping for air—once you learn the secret of getting into the heart's and mind's of your prospects. BUT more importantly—how to propel them to take action based on their keyword search. Study his proven ideas and pay close attention to his story telling technique of "suspension of disbelief"—it's right on the money!"
-Peter J. Fogel, Copywriter/Speaker/Author
Trying these creative copywriting tips without knowing all the details and nuances, means the response rate can lose by as much 80 percent—producing just one-fifth the orders of a well-done control.
Surprisingly, SEO copywriting is not new. For SEO experts, this is an art. For publishers it's a new beginning online. Your content doesn't only need to be creatively written, but in order for people to read your great content, it also needs to be found.
Discover the creatiive copywriting tips for yourself. You'll be amazed at the results.
Get your free copy of SEO Copywriting Secrets by Don Nicholas today and learn how to dramatically increase response rates for your articles and landing pages.