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      <language>en-us</language>
      <copyright>Copyright 2007 Mequoda. All rights Reserved.</copyright>
      <managingEditor>customercare</managingEditor>
      <webMaster>webmaster@iproduction.com</webMaster>
      <pubDate>1000Fri, 10 Oct 2008 15:20:59 CDT</pubDate>
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      <item>
         <title><![CDATA[Best Paid and Free Press Release Sites]]></title>
         <description><![CDATA[Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/best-paid-and-free-press-release-sites_800-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 10 Oct 2008 14:20:32 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[HubSpot&#146;s 7 Website Redesign Tips]]></title>
         <description><![CDATA[HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there;s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips.]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/hubspot-website-redesign-tips_799-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 09 Oct 2008 16:10:50 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Coverage of the American Magazine Conference 2008 ]]></title>
         <description><![CDATA[6 bits of coverage from the San Francisco conference and our thoughts on where the magazine industry is headed ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amc-american-magazine-conference-2008-coverage_798-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 09 Oct 2008 11:26:24 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: Google&#146;s Eric Schmidt: The Internet is a Cesspool]]></title>
         <description><![CDATA[CEO Eric Schmidt explains why relevance is the key to increasing your rank in Google ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amc-2008-coverage-google-eric-schmidt_797-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 16:17:37 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: Reshaping the Model for Magazines]]></title>
         <description><![CDATA[For ad-driven publishers, performance-oriented media and relationship marketing is the key to succeeding in the digital realm]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amc-2008-coverage-reshaping-model-for-magazines_796-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 15:47:48 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: Independent Magazines Talk Digital]]></title>
         <description><![CDATA[Magazines talk about how they've leveraged their online community to build more successful products ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amc-coverage-2008-independent-magazines-talk-digital_795-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 15:23:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: Facebook&#146;s COO: &#147;It&#146;s an open web&#133; this is important for the long run, but difficult for monetization in the short run.&#148;]]></title>
         <description><![CDATA[Sheryl Sandberg explained why it's important (now more than ever) to get your content out where your users already are. ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/amc-coverage-2008-facebook-sheryl-sandberg_794-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 14:52:04 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: 4 Tips (and 3 Results) for Setting your Content Free, from TVGuide.com&#146;s Christy Tanner]]></title>
         <description><![CDATA[Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your lap.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/amc-2008-coverage-tv-guide-christy-tanner_793-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 12:43:18 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[AMC Coverage 2008: 4 Online Publishing Tips from CondeNet&#146;s Editorial Director, Jamie Pallot]]></title>
         <description><![CDATA[It's not possible to overestimate the importance of focusing on the core of your brand]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amc-2008-coverage-online-publishing-tips-jamie-pallot_792-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 08 Oct 2008 12:20:27 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Relationship Marketing 101]]></title>
         <description><![CDATA[3 easy ways to build customer loyalty for your brand when budgets are tight ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/relationship-marketing-101_791-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 06 Oct 2008 19:00:48 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[8 Best Free Event Listing Websites ]]></title>
         <description><![CDATA[8 event websites that can get you listed in Google and extend your reach to the conference-going community]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/best-event-listing-websites_790-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 06 Oct 2008 14:19:44 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Find and Hire a Kick-Ass Online Managing Editor]]></title>
         <description><![CDATA[9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz about your brand (yes, it's only one job)]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/find-hire-kickass-online-managing-editor_789-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 03 Oct 2008 13:12:15 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[New Job: Senior E-Marketing Manager]]></title>
         <description><![CDATA[Renowned provider of worldwide consumer and professional health information located in Stamford, CT is seeking a Senior E-Marketing Manager to be responsible for generating sales through electronic marketing and web e-commerce.  ]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/new-job-senior-e-marketing-manager_788-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 03 Oct 2008 12:20:33 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[4 Steps for Building Email Circulation]]></title>
         <description><![CDATA[How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/steps-building-email-circulation_787-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 01 Oct 2008 13:39:09 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Create a Website Inbound Links Report Using Site Explorer]]></title>
         <description><![CDATA[Identify the percentage of inbound links coming to your conversion pages versus your home page ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/create-website-inbound-links-report-site-explorer_785-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 29 Sep 2008 11:35:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Sell Sponsorships On Your Website]]></title>
         <description><![CDATA["Every online publisher takes advertising, the question is &#145;from whom&#146;?" &#150; Ed Coburn, Publishing Director at Harvard Medical School]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-to-sell-sponsorships-on-your-website_784-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 26 Sep 2008 11:15:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[9 Ways to Drive Online Traffic to Your Freemiums]]></title>
         <description><![CDATA[Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/ways-drive-online-traffic-to-freemiums_783-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 24 Sep 2008 14:43:13 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Esquire Magazine Cover is Digital for 75th Anniversary ]]></title>
         <description><![CDATA[If you can't bring your magazine readers to the digital, bring the digital to your magazine subscribers? ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/esquire-magazine-cover-digital-for-75th-anniversary_782-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 22 Sep 2008 16:47:58 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[13 Tips for Fixing Slow Loading Web Pages]]></title>
         <description><![CDATA[Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products. ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/tips-for-fixing-slow-loading-web-pages_780-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 22 Sep 2008 12:02:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Is Your Company Ready for Web 2.0?]]></title>
         <description><![CDATA[Can you really master Web 2.0 if you haven&#146;t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/web-2-expo-company-ready-for-web_779-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 19 Sep 2008 14:28:57 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo Notes: A (Mostly) Free SEO Toolbox]]></title>
         <description><![CDATA[Stephan Spencer, Founder and President of Netconcepts lists some helpful SEO tips and (mostly) free online tools ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/web-2-expo-mostly-free-seo-tools_777-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 18 Sep 2008 19:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo Notes: Web 2.0 Supply &amp; Demand Metrics ]]></title>
         <description><![CDATA[Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about metrics in a Web 2.0 world ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/web-2-expo-supply-demand-metrics_776-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 17 Sep 2008 18:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo Notes: Is Web 2.0 Worth It?]]></title>
         <description><![CDATA[Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about both sides of how companies are reacting to Web 2.0 ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/web-2-expo-is-web-2-worth-it_775-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 17 Sep 2008 13:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo Notes: Customer Service is the New Marketing]]></title>
         <description><![CDATA[Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits &amp; satisfaction = growth ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/web-2-expo-customer-service-is-new-marketing_778-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 17 Sep 2008 09:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo: 7 Ways to Get Ranked in Google ]]></title>
         <description><![CDATA[Chris "Silver" Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too) ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/web-2-expo-ways-to-get-ranked-in-google_773-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 16 Sep 2008 22:55:47 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo: Why is SEO Important? ]]></title>
         <description><![CDATA[Chris "Silver" Smith of NetConcepts explains why ignoring search engine optimization means that you're "leaving money on the table" ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/web-2-expo-why-is-seo-important_772-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 16 Sep 2008 22:43:13 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Web 2.0 Expo: 7 Reasons Why Search Engines Are Your Friends]]></title>
         <description><![CDATA[Chris "Silver" Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/web-2-expo-reasons-why-search-engine-friends_771-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 16 Sep 2008 22:31:12 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Use Internal Links to Increase Google PageRank]]></title>
         <description><![CDATA[Building an internal linking strategy with your downloadable products will increase visibility and conversions]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/internal-links-increase-google-pagerank_770-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 15 Sep 2008 12:45:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Job Descriptions for Managers - 6 Online Publishing Jobs]]></title>
         <description><![CDATA[How your print publishing team translates online]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/job-descriptions-for-managers-online-publishing-jobs_769-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 11 Sep 2008 19:05:39 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[13 Consumer Email Marketing Best Practices]]></title>
         <description><![CDATA[Email copywriting best practices for effective consumer email marketing]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/consumer-email-marketing-best-practices_768-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 10 Sep 2008 11:45:04 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Lead-Driven Design - IDG's Computerworld has a Unique Approach]]></title>
         <description><![CDATA[How Computerworld drives traffic from their print product and supplies enough content to satisfy both users and sponsors ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/lead-driven-design-idg-computerworld-unique-approach_767-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Sun, 07 Sep 2008 22:33:03 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Search Engine Use Study ]]></title>
         <description><![CDATA[Almost half of all internet users now use search engines on a typical day]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/search-engine-use-study_766-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 05 Sep 2008 15:49:16 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Build a Meta Tag Page that Ranks High in Search Engines]]></title>
         <description><![CDATA[Three ways to build a meta tag page and how other publishers are using them]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/build-meta-tag-page-that-ranks-in-search-engines_765-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 05 Sep 2008 12:34:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[8 Steps to Creating a Newsletter Website Template]]></title>
         <description><![CDATA[Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates.]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/steps-to-creating-a-newsletter-website-template_764-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 03 Sep 2008 11:19:25 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Get Listed in Google News ]]></title>
         <description><![CDATA[Is it still worth the time and effort to get into Google News?]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/how-to-get-listed-in-google-news_763-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 02 Sep 2008 18:44:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Three Email Newsletter Templates &amp; Best Practices]]></title>
         <description><![CDATA[How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/email-newsletter-templates-best-practices_754-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 29 Aug 2008 13:28:32 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Understanding Print vs. Online Usage]]></title>
         <description><![CDATA[Do you know how users consume print and digital media? If you think they're the same, you're wrong. And if you're building or running a membership website with that mindset, you're in trouble.]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/understanding-print-vs-online-usage_753-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 27 Aug 2008 11:21:22 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Four Best Shopping Cart Upsell Strategies]]></title>
         <description><![CDATA[How are you recommending related products on your shopping cart that both offer a helpful service and increase revenue at the same time? ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/four-best-shopping-cart-upsell-strategies_752-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 25 Aug 2008 14:18:58 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Profitable Email Newsletter Marketing]]></title>
         <description><![CDATA[10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/profitable-email-newsletter-marketing_760-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Aug 2008 23:10:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Creating a Management Dashboard]]></title>
         <description><![CDATA[Learn the 11 Key Metrics Every Online Business Manager Should Know]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/creating-management-dashboard-mequoda-summit_762-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Aug 2008 23:10:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SEO Research &amp; Reporting]]></title>
         <description><![CDATA[Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/seo-research-reporting-google-visibility-mequoda-summit_759-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Aug 2008 23:04:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Online Editorial Strategy]]></title>
         <description><![CDATA[How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/online-editorial-strategy-mequoda-summit_756-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Aug 2008 23:01:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[10 Email Feedback Loop Lists]]></title>
         <description><![CDATA[Mitigate spam complaints by finding out who&#146;s putting you in the junkbox]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/10-email-feedback-loop-lists_751-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Aug 2008 11:47:26 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Integrating Print &amp; Online Media Teams]]></title>
         <description><![CDATA[Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/integrating-print-online-teams-mequoda-summit_761-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 21 Aug 2008 23:06:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Creating Effective Media Websites]]></title>
         <description><![CDATA[Learn the 12 Webpage Templates Used by Today's Top Publishers to Convert and Monetize Website Traffic]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/creating-effective-media-websites-mequoda-summit_758-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 21 Aug 2008 23:04:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Website Business Models that Work]]></title>
         <description><![CDATA[12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/website-business-models-mequoda-summit_757-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 21 Aug 2008 23:03:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Making Money Online]]></title>
         <description><![CDATA[Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/making-money-online-mequoda-summit_755-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 21 Aug 2008 23:01:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Email Marketing and Tracking - Increase RPM with Better Links ]]></title>
         <description><![CDATA[Does your revenue per thousand come up short while your &#147;white web&#148; transactions seem curiously high?]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/email-marketing-and-tracking-increase-rpm_750-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 20 Aug 2008 12:51:38 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Topics That Sell &#150; Increase Visitor Conversion Rates by Lining up Products with Topics]]></title>
         <description><![CDATA[Launching a blog on your Internet hub that&#146;s loaded with content means that sometimes you&#146;re so busy giving stuff away, you forget that your topics should still be selling something. ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/topics-that-sell-increase-visitor-conversion-rates_749-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 18 Aug 2008 11:40:33 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Choose Keywords for Your Blog Titles]]></title>
         <description><![CDATA[Choosing the right keywords for your online content with Google&#146;s AdWords Keyword Tool.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-to-choose-keywords-for-your-blog-titles_748-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 15 Aug 2008 13:32:09 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Homepage Design: When Scrolling is Better than Clicking]]></title>
         <description><![CDATA[Should your homepage design offer full-length articles to increase conversions, or use snippets to increase clicks?]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/homepage-design-scrolling-better-than-clicking_747-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 13 Aug 2008 12:46:05 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[8 Reasons to Use a Solo Orderflow]]></title>
         <description><![CDATA[Maximize conversion rates with solo orderflows and independent information products]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/8-reasons-to-use-solo-orderflow_746-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 11 Aug 2008 23:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[The Three Lenses of Consumers: Online, Offline and In-Person]]></title>
         <description><![CDATA[A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction. ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/three-lenses-consumers-online-offline-in-person_745-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 08 Aug 2008 10:39:34 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Hardcore Email Marketing with Agora Financial]]></title>
         <description><![CDATA[Subscribers generally buy a paid product within 90 days...or else!]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/hardcore-email-marketing-agora-financial_744-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 06 Aug 2008 12:31:38 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Is a Social Network Right For Your Online Publishing Business?]]></title>
         <description><![CDATA[Five things to consider when deciding whether or not to create a social network around your brand.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/social-network-right-for-online-publishing-business_743-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 04 Aug 2008 12:56:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[10 Steps on How to Write a White Paper]]></title>
         <description><![CDATA[How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/10-steps-how-to-write-a-white-paper_742-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 01 Aug 2008 11:40:43 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Newsletter vs. Membership Websites &#150; What&#146;s the Difference?]]></title>
         <description><![CDATA[Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own.]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/whats-the-difference-between-newsletter-membership-website_741-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 31 Jul 2008 10:46:48 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Just a Note: Tomorrow is the Last Day to Save $800.00 on the Mequoda Summit]]></title>
         <description><![CDATA[Tomorrow is the LAST DAY of our early bird special that will save you $800.00 on your registration to the Mequoda Summit Boston 2008 ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/last-day-early-bird-mequoda-summit_739-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 30 Jul 2008 11:22:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[14 Email Formatting Tips]]></title>
         <description><![CDATA[14 ways to get your email delivered and viewed correctly on any browser ]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/14-email-formatting-tips_738-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 28 Jul 2008 14:27:17 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Interweave Seeks eMail Marketing Manager]]></title>
         <description><![CDATA[Interweave Seeks eMail Marketing Manager]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/interweave-seeks-email-marketing-manager_737-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 28 Jul 2008 09:57:15 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Amplify SEO with Author Landing Pages]]></title>
         <description><![CDATA[ Looking for niche keyword phrases to amplify your results in search engines? How about a name?]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/amplify-seo-with-author-landing-pages_736-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 25 Jul 2008 11:57:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Google Finally Releases Knol, the Supposed Wikipedia Killer]]></title>
         <description><![CDATA[Google Knol is open for everyone and partners with New Yorker magazine ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/google-releases-knol-supposed-wikipedia-killer_735-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 23 Jul 2008 21:53:05 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Best Business Models: The Positive Effect of Business Models that Work]]></title>
         <description><![CDATA[Two standard business models that support the long tail and make money online ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/best-business-models-positive-effect-of-business-models-that-work_734-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 23 Jul 2008 11:56:26 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[JEGI Advises University Health Publishing Group in Sale to MediZine]]></title>
         <description><![CDATA[MediZine LLC, a leading consumer health education company, has acquired the assets of University Health Publishing Group (UHPG). With its 24-year history of consumer health information and education in collaboration with two of the most esteemed universities in the country &#150; Johns Hopkins University and the University of California, Berkeley, UHPG provides millions of readers worldwide with a variety of print and online subscription-based products. Terms were not disclosed.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/JEGI-advises-university-health-publishing-sale-medizine_781-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 22 Jul 2008 15:03:02 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Notes and Quotes from PodCamp Boston 3]]></title>
         <description><![CDATA[Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/notes-quotes-coverage-podcamp-boston-3_740-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 21 Jul 2008 13:57:01 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Raiders of the Lost Content ]]></title>
         <description><![CDATA[The Quest to Unlock the National Institute of Business Management Archives]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/raiders-of-the-lost-content-phil-ash_733-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 21 Jul 2008 08:47:18 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[RCR Wireless News Opens Archives and Offers New Platforms in Re-Architected Mequoda Hub]]></title>
         <description><![CDATA[RCRWireless.com offers content repurposed on many new platforms, increases community involvement, and opens an archive of over 150,000 articles to the public with their redesign.]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/rcr-wireless-launches-new-mequoda-hub_732-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 18 Jul 2008 09:38:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SEO Writing for Blogs and Online Articles]]></title>
         <description><![CDATA[Use this list to optimize every new and old article or blog on your site in order to attract the most search engine traffic.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/seo-writing-for-blogs-and-online-articles_731-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 17 Jul 2008 18:20:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Give Away All My Content??? ]]></title>
         <description><![CDATA[Giving away the same content customers once paid for is no longer an option&#151;think of it as your new circulation marketing program.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/give-away-all-my-content-for-free_730-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Jul 2008 11:42:01 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How One Publisher Increased Traffic 114% This Year with Free Content]]></title>
         <description><![CDATA["It's hard to find an idea that you can't do something with online," says  John Rockhold, Managing Editor of Mother Earth News.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/magazine-publisher-mother-earth-news-increase-traffic_729-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 14 Jul 2008 14:01:56 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Seven Online Publishing Secrets - Updated for July 2008!]]></title>
         <description><![CDATA[Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/seven-online-publishing-secrets-2008_728-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 11 Jul 2008 10:16:03 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Calculate Your Site-wide Conversion Rates]]></title>
         <description><![CDATA[How to build top level conversion architecture that will increase conversion rates and boost sales]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/how-calculate-site-wide-conversion-rates_727-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jul 2008 14:06:13 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How and When to Repurpose Paid Content]]></title>
         <description><![CDATA[Three common questions and answers on how and when to repurpose paid content into blog and e-letter content]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/when-to-turn-fee-into-free-purpose-paid-content_726-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 07 Jul 2008 11:23:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[4 Tips for Training Editors to Sell More Product]]></title>
         <description><![CDATA[Use these strategies developed by the folks at HR Daily Advisor to help your writers and editors sell more product.]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/4-tips-training-editors-sell-product_725-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 02 Jul 2008 15:17:32 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How One B2C Publisher Repurposes Magazine Content]]></title>
         <description><![CDATA[Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-real-simple-publisher-repurposing-magazine-content_724-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 30 Jun 2008 15:13:48 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Five Deadly Membership Website Mistakes]]></title>
         <description><![CDATA[Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/five-deadly-membership-website-mistakes_723-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 27 Jun 2008 10:30:27 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[6 Ways to Improve your Website Conversion Rates]]></title>
         <description><![CDATA[Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/6-ways-to-increase-website-conversion-rates_722-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 25 Jun 2008 10:51:53 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[What does your &#147;front door&#148; look like?]]></title>
         <description><![CDATA[How Agora Financial used their &#147;free&#148; portal The Daily Reckoning to turn a $25 million newsletter publisher into a more than $200 million dollar company that generates more than half of that revenue online.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/what-does-your-front-door-look-like-agora-_721-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 23 Jun 2008 12:29:20 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SEO Copywriting Secrets]]></title>
         <description><![CDATA[Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/seo-copywriting-secrets_719-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 20 Jun 2008 10:30:27 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Increase Email Revenue by Using Service Journalism]]></title>
         <description><![CDATA[How to sell products while maintaining the honesty and tactical transparency required to preserve a trusting audience]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/increase-email-revenue-by-using-service-journalism_718-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 18 Jun 2008 12:19:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How America's Test Kitchen Makes Money Online]]></title>
         <description><![CDATA[Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-americas-test-kitchen-makes-money-online_717-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 16 Jun 2008 12:13:34 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[12 Master Landing Page Templates]]></title>
         <description><![CDATA[Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/12-master-landing-page-templates_716-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 13 Jun 2008 10:07:53 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[New Job in Online Publishing: Community Coordinator ]]></title>
         <description><![CDATA[ExecuNet seeks a Community Coordinator for their senior executive business and recruiting network]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/new-job-in-online-publishing-community-coordinator_715-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 13 Jun 2008 10:01:42 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Landing Page Keyword Research]]></title>
         <description><![CDATA[Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/landing-page-keyword-research_714-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 11 Jun 2008 10:46:39 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Focus and Diversify to Succeed Online]]></title>
         <description><![CDATA[&#149; Learn how Cindy Carter increased revenues 400% by becoming online centric&#149; Understand how she repurposes content from platform to platform&#149; Learn the email marketing secret for maximizing subscriber lifetime value&#149; Discover how to use online marketing to &#147;focus and diversify&#148; your publishing business]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/focus-and-diversify-to-succeed-online-fda-news_713-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 09 Jun 2008 09:56:39 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Gratifying Results from Texterity's Digital Magazine Reader Survey]]></title>
         <description><![CDATA[Digital magazine editions get a big thumbs up from readers]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/results-from-texterity-digital-magazine-survey_712-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 05 Jun 2008 10:49:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SiPA Coverage: 8 Ways Editors Can Help Market Their Products]]></title>
         <description><![CDATA[Tips for helping editors think like marketers when it comes to their products]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/8-ways-editors-can-help-market-their-products_711-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 04 Jun 2008 12:31:44 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SiPA Coverage: Write Better Subject Lines!]]></title>
         <description><![CDATA[Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter &amp; Specialized-Information Conference]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/write-better-subject-lines-bob-bly_710-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 04 Jun 2008 12:24:10 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SiPA Coverage: Encouraging Creativity Within Your Team ]]></title>
         <description><![CDATA[&#145;Incentivizing&#146; Editors to Come Up with Audio Conferences and Other One-Shot Product Ideas]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/sipa-coverage-encouraging-creativity-team-building_709-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 04 Jun 2008 12:05:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SiPA Coverage: Copyright Law in the Electronic Age]]></title>
         <description><![CDATA[Essentials to keep in mind when laying the foundation for copyright protection of your digital content]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/sipa-coverage-copyright-law-in-electronic-age_708-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 04 Jun 2008 11:38:35 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SiPA Coverage: Advertising and the Individual: Present and Future of Advertising-based Publishing]]></title>
         <description><![CDATA[Information Wants to be Free (to the end User&#133; but the Advertiser&#146;s going to Pay)]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/present-and-fututr-of-advertising-based-publishing_707-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 04 Jun 2008 11:02:34 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Interweave Announces Acquisition of American Artist, Drawing, Watercolor, and Workshop Magazines from Nielsen Business Media]]></title>
         <description><![CDATA[Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/interweave-acquires-magazines-from-neilsen-business-media_705-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 02 Jun 2008 16:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Are You an Online Publisher, Online Retailer, or Both?]]></title>
         <description><![CDATA[Make more money online by being content-driven, Google-friendly and profit-minded ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/strategies-yahoo-amazon-use-make-more-money-online_704-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 02 Jun 2008 12:39:18 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[User-Generated Magazine Issues&#151;Say What??]]></title>
         <description><![CDATA[A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/user-generated-magazine-issues_703-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 30 May 2008 09:52:08 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Top Blogs Used by Reporters &amp; Journalists]]></title>
         <description><![CDATA[ Know your blogging competitors and figure out what they've got that you don't]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/top-blogs-used-by-reporters-and-journalists_702-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 28 May 2008 11:15:07 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Subject Line Spam Trigger Words ]]></title>
         <description><![CDATA[Put this list of no-no's next to your desk and check it often ]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/subject-line-trigger-words_701-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 23 May 2008 12:36:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[B2B Advertising with LinkedIn]]></title>
         <description><![CDATA[LinkedIn's solid demographic targeting makes advertising B2B publications a no-brainer]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/b2b-online-advertising-with-linkedin_700-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 21 May 2008 12:35:10 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies]]></title>
         <description><![CDATA[Do you have an Internet Hub? How are you using it to expand your brand?]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mpa-imag-conference-coverage-multi-platform_699-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 19 May 2008 14:08:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MPA-IMAG Conference Coverage: From Print to Digital ]]></title>
         <description><![CDATA["It's all about the user" says Cia Romano of Interface Guru]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mpa-imag-conference-coverage-romano_698-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 19 May 2008 13:43:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MPA-IMAG Conference Coverage: Optimizing Advertising Sales - Print and Online]]></title>
         <description><![CDATA[What You&#146;ll Like and Dislike about Selling Online Advertising]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mpa-imag-conference-coverage-ambrose_697-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 19 May 2008 13:20:03 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MPA-IMAG Conference Coverage: Learning From the Big Guys]]></title>
         <description><![CDATA[What can we learn from the big guys? Be more like little guys.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mpa-imag-conference-coverage-hachette_696-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 19 May 2008 12:54:32 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How InfusionSoft Launches a Webinar Program End-to-End]]></title>
         <description><![CDATA[A review of the B2B Magazine and InfusionSoft webinar "Launch a Webinar Program End-to-End" ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/how-infusionsoft-launches-webinar-program-end-to-end_694-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 15 May 2008 14:55:07 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[New Mequoda Hub FuelNet.com Launches for Owners of Growing Businesses]]></title>
         <description><![CDATA[FuelNet.com offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-hub-fuelnet-launches-owners-growing-business_695-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 15 May 2008 11:35:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[New CAN-SPAM Rule Provisions - May 2008]]></title>
         <description><![CDATA[We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions...]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/new-can-spam-rule-provisions-may-2008_693-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 May 2008 15:47:59 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MarketingSherpa's Selling Online Subscriptions Summit Take-Away #4]]></title>
         <description><![CDATA[Defend Against Economic Downturn]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/marketing-sherpa-selling-online-subscriptions-coverage-4_692-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 May 2008 13:06:25 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MarketingSherpa's Selling Online Subscriptions Summit Take-Away #3]]></title>
         <description><![CDATA[Optimize Your Marketing Mix]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/marketing-sherpa-selling-online-subscriptions-coverage-3_691-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 May 2008 13:02:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MarketingSherpa's Selling Online Subscriptions Summit Take-Away #2]]></title>
         <description><![CDATA[Make 2.0 Work for You]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/marketing-sherpa-selling-online-subscriptions-coverage-2_690-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 May 2008 12:57:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[MarketingSherpa's Selling Online Subscriptions Summit Take-Away #1]]></title>
         <description><![CDATA[We spent a few days in New York learning strategies for raising online subscription sales and revenue. Sean Donahue, Senior Reporter for MarketingSherpa, summed it up nicely in the final session of the second day and we thought we&#146;d share with you the takeaways from this year&#146;s Summit.]]></description>
         <link>http://daily.mequoda.com/i/membership_website_tips/marketing-sherpa-selling-online-subscriptions-coverage-1_689-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 May 2008 12:46:35 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA["Social media has a supply and demand problem&#148; says ZDNet&#146;s Larry Dignan.]]></title>
         <description><![CDATA[Well it looks like News Corp and Google didn&#146;t do their homework when they bought Myspace (News Corp) and YouTube (Google).]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/social-media-has-supply-demand-problem_687-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 13 May 2008 11:12:40 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Chris Brogan's "Best Social Media Advice" ]]></title>
         <description><![CDATA[Tips from Chris Brogan on social media optimization and networking]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/chris-brogan-best-social-media-advice_686-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 12 May 2008 12:52:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[The New York Times and Social Media]]></title>
         <description><![CDATA[Could social media networking and optimization play a role in The New York Times' 82% increase in traffic this year? ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/the-new-york-times-and-social-media_685-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 12 May 2008 11:44:40 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Getting Your Free eBook on Amazon's Bestseller List]]></title>
         <description><![CDATA[How a free eBook by CopyBlogger's Brian Clark ended up paired with Amazon's #1 Bestseller ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/get-your-free-ebook-on-amazon_684-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 09 May 2008 10:55:20 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Profiting in the New Publishing Environment]]></title>
         <description><![CDATA[Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/profiting-in-the-new-publishing-environment_682-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 07 May 2008 10:51:03 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Top 10 Video Networking Sites]]></title>
         <description><![CDATA[Got lots of viral videos to put up, and not sure where to put them? Here are the 10 most popular places that they should be found.]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/top-10-video-networking-sites_681-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 05 May 2008 13:23:41 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Publishers Using Twitter]]></title>
         <description><![CDATA[Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/publishers-using-twitter_680-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 02 May 2008 12:22:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[What is Twitter?]]></title>
         <description><![CDATA[This social tool is redefining RSS by turning it into an interactive and community-based experience ]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/what-is-twitter_679-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 01 May 2008 17:13:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[10 Publishers Using PDFs]]></title>
         <description><![CDATA[How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/publishers-using-pdfs_678-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 30 Apr 2008 00:46:44 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: The Economics of Aggregation ]]></title>
         <description><![CDATA[The Economics of Aggregation with Travell Perkins of TravellPerkins.com and RGBDaily.com]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-2008-economics-of-aggregation_677-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Sat, 26 Apr 2008 23:38:04 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: SEO for Podcasting, Vodcasting &amp; Social Media]]></title>
         <description><![CDATA[An Ad-Hoc Session on SEO for Podcasting, Vodcasting &amp; Social Media]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/seo-podcasting-vodcasting-social-media_676-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Sat, 26 Apr 2008 23:13:07 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: Tactical Transparency]]></title>
         <description><![CDATA[Tactical Transparency - (Being Naked on the Web) with John C. Havens]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-2008-tactical-transparency-john-havens_675-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Sat, 26 Apr 2008 22:49:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: The "M" Word: Alternative Ways to Monetize]]></title>
         <description><![CDATA[The "M" Word: Alternative Ways to Monetize - (How Podcasting Consultants are Making Money off of You)]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-2008-alternative-ways-to-monetize_674-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Sat, 26 Apr 2008 22:35:04 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: How To Promote and Make Money With Your Podcast in the Next 30 Days]]></title>
         <description><![CDATA[How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-promote-and-make-money-with-podcast_673-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 25 Apr 2008 18:22:10 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: Straddling the Technical/Creative Line]]></title>
         <description><![CDATA[Straddling the Technical/Creative Line with The New York Sun's Rob Blatt ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-straddling-technical-creative-line-rob-blatt_672-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 25 Apr 2008 17:13:27 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Coverage: Top Free New Media Tools You'll Need for Everything]]></title>
         <description><![CDATA[Top Free New Media Tools You'll Need for Everything with SpongeCell.com's Ben Katzman]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-top-free-new-media-tools_671-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 25 Apr 2008 15:18:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[PodCamp NYC 2.0 Live Coverage: How to Build and Sustain a Social Community]]></title>
         <description><![CDATA[How to Build and Sustain a Social Community with BlogTalkRadio.com's founder Alan Levy]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcamp-nyc-build-sustain-social-community_670-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 25 Apr 2008 11:55:35 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[SEO Your PDFs]]></title>
         <description><![CDATA[Page one and page seventy-five is the difference between search engine optimizing your PDFs or not]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/seo-your-pdfs_669-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 24 Apr 2008 23:42:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Create PDF Files That Work]]></title>
         <description><![CDATA[Using big margins, print fonts and optimizing for search ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/create-pdf-files-that-work_668-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 22 Apr 2008 15:27:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[9 Best Social Media Marketing Sites for Publishers ]]></title>
         <description><![CDATA[How to use social networking sites to create buzz, an online community, and more traffic to your website]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/best-social-media-marketing-sites-for-publishers_667-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 18 Apr 2008 20:19:47 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[What is Social Media Optimization? ]]></title>
         <description><![CDATA[The first step in social media marketing is optimizing your site for inbound links ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/what-is-social-media-optimization-marketing_666-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Apr 2008 12:32:26 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Document Security &amp; Digital Rights Management]]></title>
         <description><![CDATA[Deciding who shares, prints, and reads your digital content]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/document-security-digital-rights-management-pdf-tracking_665-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 14 Apr 2008 13:33:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 8: Creating a Management Dashboard]]></title>
         <description><![CDATA[Learn the 11 Key Metrics Every Online Business Manager Should Know]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-summit-creating-management-dashboard_664-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 10 Apr 2008 18:38:29 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 7: Email Newsletter Secrets]]></title>
         <description><![CDATA[29 Insider Secrets for Creating Effective and Profitable Email Newsletters]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/mequoda-summit-email-newsletter-secrets-best-practices_663-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 10 Apr 2008 17:22:11 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 6 - Designing Effective Media Websites]]></title>
         <description><![CDATA[12 Webpage Templates Used by Today&#146;s Top Publishers to Convert and Monetize the Most Visitors]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/designing-effective-media-websites-landing-pages_662-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 10 Apr 2008 14:37:39 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 5 - SEO Copywriting and Campaign Management]]></title>
         <description><![CDATA[Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mewuoda-summit-seo-copywriting-campaign-management_661-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 10 Apr 2008 13:36:06 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 4 - SEO Research and Analytics]]></title>
         <description><![CDATA[Choosing the Right Keywords to Attract Targeted Website Traffic]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-summit-seo-research-analytics_660-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Apr 2008 19:09:45 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 3 - Generating Website Revenue]]></title>
         <description><![CDATA[Multiple Business Models are Required to Maximize Online Revenue]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-summit-generating-website-revenue_659-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Apr 2008 17:27:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage: Mequoda Summit Session 2 - Using New Media to Expand Your Brand]]></title>
         <description><![CDATA[How the Web&#146;s Top Publishers are Using New Media to Build Loyal Customer Relationships]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-summit-using-new-media-expand-brand_658-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Apr 2008 14:42:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Live Coverage from the Mequoda Summit - Session 1 - Making Money Online]]></title>
         <description><![CDATA[Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/live-coverage-mequoda-summit-making-money-online_657-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Apr 2008 13:06:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Optimize Your Masthead for First-Time Visitors]]></title>
         <description><![CDATA[Telling users who you are and what you do with your tagline or welcome blurb front and center]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/optimize-your-masthead_656-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 07 Apr 2008 10:36:46 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Which Publishers Are Using Video ]]></title>
         <description><![CDATA[How publishers are incorporating video where it fits for them]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/which-publishers-using-video_655-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 03 Apr 2008 22:15:24 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Breadcrumb Navigation Best Practices]]></title>
         <description><![CDATA[If your users are Hansel and Gretel, then your website is the woods, and your navigation is their breadcrumb]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/breadcrumb-best-practices_654-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 02 Apr 2008 13:12:57 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Copyright in 2008: To Free or Not to Free]]></title>
         <description><![CDATA[Creative Commons: Adding an extra step to your copyrighting process for 2008 ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/copyright-in-2008-creative-commons_653-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 31 Mar 2008 14:13:21 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Preview Pane Best Practices]]></title>
         <description><![CDATA[8 best practices for effective email marketing in a preview-pane world ]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/preview-pane-best-practices_652-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 28 Mar 2008 13:03:27 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Reversing the Risk of Online Transactions]]></title>
         <description><![CDATA[ An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/reversing-the-risk-of-online-transactions_651-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 26 Mar 2008 13:23:45 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Optimizing Press Releases for Search]]></title>
         <description><![CDATA[Increase your site's search engine ranking with incoming links from press releases]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/optimizing-press-releases-for-search_650-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 24 Mar 2008 09:04:27 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Increase Pages per Visit by Over 75%]]></title>
         <description><![CDATA[Sites Like Menshealth.com and BHG.com Are Significantly Increasing Pages per Visit by Adopting an Improved User-Friendly Online Editorial Layout]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-to-increase-pages-per-visit-by-over-75-percent_649-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 21 Mar 2008 12:55:04 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Tips from Search Engine Strategies NYC]]></title>
         <description><![CDATA[A few tips about Universal Search, optimizing video, link popularity and web analytics from the SES NY show]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/tips-from-search-engine-strategies-nyc_648-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Mar 2008 14:01:02 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[4 Keys to Web Analytics Success]]></title>
         <description><![CDATA[Blogger, author and Google analytics evangelist Avinash Kaushik shares four keys to succeeding with web analytics]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/4-keys-to-web-analytics-success_646-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Mar 2008 13:24:41 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Understanding Link Popularity]]></title>
         <description><![CDATA[A few notes about link popularity from Debra Mastaler, President, Alliance-Link ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/understanding-link-popularity_645-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Mar 2008 12:53:05 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[12 Steps for Successful Video Search Optimization]]></title>
         <description><![CDATA[Shari Thurow&#146;s Tips for Optimizing Video]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/successful-video-search-optimization_644-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Mar 2008 11:21:52 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[10 Tips for Universal and Blended Search]]></title>
         <description><![CDATA[Mike Grehan&#146;s Top 10 Tips for Optimizing for Universal and Blended Search]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/tips-for-universal-blended-search_643-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Mar 2008 10:31:32 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Online copywriting secrets for attracting, engaging and monetizing customers]]></title>
         <description><![CDATA[The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/online-copyrighting-secrets-attracting-engaging-monetizing-customers_641-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 17 Mar 2008 12:09:01 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Publishing 2.0: Seven New Media Objectives for 2008]]></title>
         <description><![CDATA[Expand your brand, audience, and reach with the technology you&#146;ve been pondering since 2007]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/publishing-2-0-new-media-objectives-for-2008_640-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 14 Mar 2008 10:00:58 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Avoid Chapter 11 by Choosing a Clear Online Strategy]]></title>
         <description><![CDATA[Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them? ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/avoid-chapter-11-choosing-clear-online-strategy-ziff-davis_638-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 10 Mar 2008 08:00:00 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How Does your Print Circulation Compare to your Online Audience? ]]></title>
         <description><![CDATA[Your online media index (OMI) measures your print to online transition]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-does-your-print-circulation-compare-to-online-audience_639-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 07 Mar 2008 17:56:06 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Mobile Usability Testing]]></title>
         <description><![CDATA[Mobile usability tests encourage distractions and an unstable environment]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/mobile-usability-testing-for-publishers_636-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 07 Mar 2008 14:37:56 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[FIPP's Hewitt Declares Paid Versus Free Websites Battle to Be Over]]></title>
         <description><![CDATA[A Year Ago, Free vs. Paid Was the Big Debate of the FIPP Digital Magazine Conference. This Year, the Battle is Over: Free Wins]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/fipp-mike-hewitt-declares-free-content-wins-over-paid_635-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 05 Mar 2008 09:42:04 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Two Magazine Publishers Sell Millions of Print Subscriptions Online in 2007]]></title>
         <description><![CDATA[Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/meredith-hearst-sell-millions-print-subscriptions-2007_634-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 05 Mar 2008 09:28:35 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Distribution Key to Successful Online Publishing at IDG]]></title>
         <description><![CDATA[Patrick J. McGovern Estimates that Over the Next 5-10 Years, Online Revenue Will Pass Print Revenue in Almost Every One of the 85 Countries He Publishes In]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/distribution-key-to-successful-online-publishing-idg_633-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 05 Mar 2008 09:11:08 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Axel Springer to Double Online Magazine Revenue by 2009]]></title>
         <description><![CDATA[The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/axel-springer-double-online-magazine-revenue-2009_632-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 05 Mar 2008 08:57:13 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Increase in Magazine Website Traffic Outpaced Overall Internet Growth in Q4 2007]]></title>
         <description><![CDATA[According a study done by the MPA, magazine websites posted a strong 8.1% traffic surge in Q4 2007]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/magazine-traffic-increased-q4-2007_631-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 04 Mar 2008 16:55:02 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Integrating Ad Sales &#150; &#147;Everyone is Talking About It, But No-one Is Doing It&#148;]]></title>
         <description><![CDATA[Leading advertising executive says &#147;giving digital ads away for free is dumb&#148; and reminds publishers to understand their role]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/integrating-ad-sales-publishers-dont-give-away-for-free_630-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 04 Mar 2008 16:48:41 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Producing Online Video Can be Very Low Budget &#150; Even for Brands as Big as Newsweek]]></title>
         <description><![CDATA[You don&#146;t need to be cable TV to produce effective online video &#150; all you need is an inexpensive video recorder and the right market]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/producing-online-video-for-cheap-even-newsweek_628-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 04 Mar 2008 16:43:27 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[The &#147;Big 4&#148; (Google, Yahoo!, AOL and MSN) Took 85% of All Wholesale Ad Revenue Spent Online in 2007 -  What Does This Mean for Magazine Websites?]]></title>
         <description><![CDATA[&#147;Battle against oligopoly of portals&#148; can be won if magazines can learn to leverage their strong engagement and consumer insights ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/google-yahoo-aol-msn-take-85-all-wholesale-ad-revenue-2007_627-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 04 Mar 2008 16:40:04 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How a Carefully Planned Contest Increased Unique Visitors by 35%, Doubled Online Subscription Sales and a Saw a 34% Growth in Email Subscriptions for GoodHousekeeping.com]]></title>
         <description><![CDATA[Cross platform promotion and an effective landing page strategy keys to contest successIf your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner&#146;s mortgage, resulted in a 35% increase in average monthly unique visitors in the second half of 2007, doubled online&#133;]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/good-housekeeping-contest-increases-unique-visitors-subscription-email_625-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 04 Mar 2008 16:25:58 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Facebook and YouTube Searching for Magazine Partnerships &#150; But How Can Publishers Make Money?]]></title>
         <description><![CDATA[Two keynote addresses at the MPA&#146;s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants ]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/building-brands-building-audiences-24-7-mpa-conference_623-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 03 Mar 2008 13:51:11 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Podcasting for Publishers]]></title>
         <description><![CDATA[How publishers are using podcasts to expand their brand, increase customer loyalty and make more money online]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/podcasting-for-publishers-2008_622-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 29 Feb 2008 13:09:00 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Mobile Publishing Superstars]]></title>
         <description><![CDATA[Which publishers are doing a good job at optimizing their content for mobile users]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/mobile-design-usability-publishing-superstars_621-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 27 Feb 2008 10:11:53 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Should Your Website be Thinking Mobile?]]></title>
         <description><![CDATA[If your website offers content, you should be thinking about bringing that content to the user, not the other way around]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/designing-for-mobile-google-facebook-iphone-sites_620-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 25 Feb 2008 13:02:26 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[The Future of Digital Magazines]]></title>
         <description><![CDATA[How Ceros Media is creating digital editions that "draw upon the best qualities of the Web".]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/ceros-media-future-digital-magazines_619-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 22 Feb 2008 12:23:07 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Tweak the Placement of Your Ads To Make Them &#145;Click&#146;]]></title>
         <description><![CDATA[AdSense guru Joel Comm explains where ads should go on your site]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/tweak-the-placement-of-your-ads-to-make-them-click_618-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 21 Feb 2008 17:50:24 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[iPaper shoots PDFs dead!]]></title>
         <description><![CDATA[How using iPaper could increase traffic, revenue, and user appeal]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/scribd-ipaper-shoots-pdfs-dead_617-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 20 Feb 2008 11:26:17 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Get Banned by Google AdSense]]></title>
         <description><![CDATA[Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/how-to-get-banned-by-google-adsense_616-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 15 Feb 2008 11:30:34 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Consistency Is Key for Email Delivery]]></title>
         <description><![CDATA[How a publisher did one thing that increased their delivery rates from 65% to 98% in days]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/consistency-is-key-for-email-deliverability_615-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 12 Feb 2008 19:25:13 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How Publishers Are Making Money with Vertical Search]]></title>
         <description><![CDATA[Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/how-publishers-are-making-money-with-vertical-search_614-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 11 Feb 2008 12:10:04 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Why Publishers are Using Vertical Search Engines]]></title>
         <description><![CDATA[Publishers see vertical search as opportunity to "reclaim the online community from Google"]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/why-publishers-are-using-vertical-search-engines_613-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 08 Feb 2008 10:09:41 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Using &#147;Section Targeting&#148; for Relevant AdSense Ads]]></title>
         <description><![CDATA[Defeating the "Google Gods" and hand-picking your own Adsense ads. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/using-section-targeting-for-relevant-adsense-ads_612-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 06 Feb 2008 11:07:10 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Wine Spectator Email Newsletter Review]]></title>
         <description><![CDATA[Wine Spectator&#146;s free Sips &amp; Tips email newsletter excels in many areas. You&#146;d be hard-pressed to find more engaging content; the use of images is well-balanced to provide an elegant sophisticated look and feel. But even so, this fine newsletter is missing some simple things that would elevate it from good to great.]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/wine-spectator-email-newsletter-review_611-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 04 Feb 2008 08:39:27 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Use Offline Methods to Drive Website Traffic ]]></title>
         <description><![CDATA[Publishers that are product-driven sometimes forget that they, themselves, are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/using-offline-methods-to-drive-webste-traffic_610-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 01 Feb 2008 12:18:29 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Don&#146;t be Afraid of Open Source Software]]></title>
         <description><![CDATA[Open source is just the "freemium" of the software industry]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/dont-be-afraid-of-open-source-software_609-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 30 Jan 2008 10:43:32 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[MySQL devoured by Sun Microsystems]]></title>
         <description><![CDATA[A $1 billion dollar step in the direction of open source awareness and a great opportunity to open doors for other open source software. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/mysql-devoured-by-sun-microsystems_608-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 28 Jan 2008 11:08:08 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[$29 million invested in Wordpress' Automattic ]]></title>
         <description><![CDATA[Four investors, including the Times Company prove that open source software is the future of online publishing platforms.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/29-million-invested-wordpress-automattic_607-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 28 Jan 2008 10:35:07 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Is Google AdSense right for you?]]></title>
         <description><![CDATA[Anyone with good content and lots of it can benefit from Google AdSense]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/is-google-adsense-right-for-you_606-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 24 Jan 2008 20:55:55 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Google AdSense Design Tips]]></title>
         <description><![CDATA[Tips and tricks for increasing click-through rate on Google AdSense]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/google-adsense-design-tips_602-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 23 Jan 2008 09:53:02 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[6 Steps for Publishing your Books on Amazon Kindle]]></title>
         <description><![CDATA[ How to open a new line of revenue by publishing your books and making them available for the Amazon Kindle]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/6-steps-for-publishing-your-books-on-amazon-kindle_601-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 17 Jan 2008 18:04:03 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[OptionsHouse seeks Senior Copy Writer / Editor]]></title>
         <description><![CDATA[OptionsHouse has an exciting opportunity for a Senior Copy Writer / Editor. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team.This position develops, writes, edits and manages content used for the persuasive marketing and informational content.  This person will develop lead conversion landing pages on the company&#146;s Web site to help with the customer conversion process. The Senior Copy Writer / Editor also works on a variety of electronic emails, tips, and other content and manages production schedules and building and disseminating the content. ]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/optionshouse-seeks-senior-copy-writer-editor_598-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Jan 2008 19:15:43 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[OptionsHouse seeks experienced Email Marketing Manager]]></title>
         <description><![CDATA[OptionsHouse has an exciting opportunity for an experienced Email Marketing Manager. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team.Develops and executes email contact strategy, testing plan, developing and writing email creative and execute on the strategy to enhance online customer sales, retention and profitability. The ideal candidate must have extensive knowledge of targeted email marketing, list management, segmentation, and email analytics.]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/optionshouse-seeks-email-marketing-manager_597-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Jan 2008 19:11:48 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[OptionsHouse seeks Online Marketing Director]]></title>
         <description><![CDATA[OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team. Position is a key driver in the planning, creation, and execution of online marketing programs leading to customer acquisition, education, and retention.]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/optionshouse-seeks-online-marketing-director_595-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Jan 2008 19:07:41 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Wall Street Journal Email Newsletter Review]]></title>
         <description><![CDATA[Why great content alone isn&#146;t enough: The strengths and weaknesses of the Wall Street Journal&#146;s traditional free-to-paid subscription model ]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/wall-street-journal-free-to-paid-newsletters_594-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 16 Jan 2008 11:47:04 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Making Money with Ad-Sponsored PDFs]]></title>
         <description><![CDATA[The lovechild of Adobe &amp; Yahoo! means making money from your freemiums. Let&#146;s call them money-ums.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/making-money-with-ad-sponsored-pdfs_592-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 14 Jan 2008 11:03:54 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Evaluate your Usability Lab Results]]></title>
         <description><![CDATA[Once you conduct your usability lab, it will become very obvious to you very quickly, which areas need improvement. More often than not, it is not only one user that will experience frustration with certain tasks on your website.]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/how-to-evaluate-your-usability-lab-results_591-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 11 Jan 2008 11:47:23 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Heuristic Evaluation Usability Testing]]></title>
         <description><![CDATA[Heuristic Evaluation (one-on-one) A heuristic evaluation is one of the more popular methods of usability testing and takes place with a functional website, likely in the last stages of development or right before a redesign. This is the type of lab setting that we showed you in Monday's tip How to Conduct a Usability Lab, and requires a computer with a webcam and usability software like Morae, a moderator, and a user. &#133;]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/heuristic-evaluation-usability-testing_590-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jan 2008 13:48:08 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Link Affordance Usability Testing]]></title>
         <description><![CDATA[Link Affordance TestA great affordance test is to print off web pages in grayscale, give a test user a yellow highlighter and ask them to highlight anything on which they think they could click.The first thing you will notice is that anything that is underlined will get highlighted. Those words that may or may not be colored but which are not underlined will most likely not look like links to your test user. &#133;]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/link-affordance-usability-testing_589-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jan 2008 13:44:54 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Card Sorting Usability Test]]></title>
         <description><![CDATA[Card-SortingThis test is especially helpful if you have a lot of categories or sections and you want to know how users expect to see those organized.As the name implies, a card sort requires the test participant to sort cards, each with a word or statement printed on it, according to the user's mental model of the relationships between the words or statements. The test facilitator then records the sort in a spreadsheet or in one&#133;]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/card-sort-usability-test_588-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jan 2008 13:41:09 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Paper Prototyping Usability Tests]]></title>
         <description><![CDATA[Paper PrototypingIf you are only testing usability AFTER your site has been developed, you are only looking for validation, not actual usability. But how can you test a website that has not even been written in a line of code so far?If you're on a tight budget, paper prototypingPaper prototyping includes a mockup of the user interface using paper, and sometimes cardboard (for PDA, phone and other three dimensional interfaces). The user is able to&#133;]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/paper-protoyping-usability-tests_587-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jan 2008 13:32:22 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Different Types of Usability Tests]]></title>
         <description><![CDATA[The difference between heuristic and cognitive usability studies, and how to conduct both.]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/different-types-of-usability-tests_586-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 09 Jan 2008 12:38:55 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Conduct a Usability Lab]]></title>
         <description><![CDATA[How to prepare a usability lab for several different types of studies]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/how-to-conduct-usability-tests_585-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 07 Jan 2008 14:05:47 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Three Pathways to Publishing Your Book]]></title>
         <description><![CDATA[Do you want your book to open doors, or do you just want to hold your your own words, bound and printed? How you publish affects your income, reputation, and your leverage.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/three-pathways-to-publishing-your-book_583-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 04 Jan 2008 10:48:16 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[10 Steps to Better Shopping Cart Usability ]]></title>
         <description><![CDATA[How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience.]]></description>
         <link>http://daily.mequoda.com/i/website_usability_testing/10-steps-to-better-shopping-cart-usability_584-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 02 Jan 2008 13:52:07 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Mequoda Daily's Favorite Blogs, Tools and Research of 2007]]></title>
         <description><![CDATA[Mequoda's favorite blogs, tools and research of 2007]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mequoda-best-blogs-tools-research-2007_582-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 31 Dec 2007 12:11:07 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[URL Optimization for Search Engines]]></title>
         <description><![CDATA[Why Google hates your question marks and ampersands]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/url-optimization-for-search-engines_581-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 28 Dec 2007 07:00:00 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Good and Bad  Vanity URLs]]></title>
         <description><![CDATA[Vanity URLs should unique, relevant, and support your brand or message.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/good-and-bad-vanity-urls_580-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 26 Dec 2007 12:24:54 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[13 Link-Building Sources &amp; Strategies ]]></title>
         <description><![CDATA[Increasing inbound links to your site with bloggers, competitors and social networking]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/how-to-build-up-your-inbound-links_579-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 21 Dec 2007 01:21:32 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[3 Tools to Track and Analyze Inbound Links]]></title>
         <description><![CDATA[Part two of this week's series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!)]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/3-tools-to-track-and-analyze-inbound-links_578-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 19 Dec 2007 11:11:37 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Start a Link-Building Campaign]]></title>
         <description><![CDATA[Finding your external resources and discovering how they can help you get to page one in Google.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/how-to-start-a-link-building-campaign_577-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 17 Dec 2007 11:07:57 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Is Google "Knol" your new competitor?]]></title>
         <description><![CDATA[How to make the best of Google's new project, "Knol" and keep your content on page one.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/is-google-knol-your-new-competitor_576-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 14 Dec 2007 10:22:34 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[A tool for keeping track of your competitors]]></title>
         <description><![CDATA[If you have the ambitious combination of competitive nature and a proactive approach to business, you might be interested in a new Web 2.0 application called RivalMap.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/a-tool-for-mapping-your-competitors_575-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 12 Dec 2007 01:22:19 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Which online self-publishing site is right for you?]]></title>
         <description><![CDATA[How to decrease inventory, increase sales, and heighten mass distribution with online self-publishing companies]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/which-online-self-publishing-site-is-right-for-you_574-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 10 Dec 2007 10:04:36 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[What is a priority code landing page?]]></title>
         <description><![CDATA[The priority code landing page lets you know where sales leads originated in order to control advertising expenses.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/what-is-a-priority-code-landing-page_573-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 07 Dec 2007 10:56:54 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Don&#146;t feel bad if no one opens your emails]]></title>
         <description><![CDATA[It&#146;s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation. ]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/dont-feel-bad-if-no-one-opens-your-emails_572-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 05 Dec 2007 12:36:59 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Keeping your friends close and your advertisers closer]]></title>
         <description><![CDATA[In advertiser attraction, it's not about the hair and makeup, it's about the adroll and tagroll]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/keeping-your-friends-close-advertisers-closer_571-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 03 Dec 2007 10:46:13 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Tis the Season for Upsells and &#147;Subscription Gift-ers&#148;]]></title>
         <description><![CDATA[It's the time of year where your print counter-parts are busily taking advantage of the holiday spirit, but what is your online business planning to do this year to increase sales or subscriptions? ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/tis-the-season-for-upsells-and-subscription-gift-ers_570-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 30 Nov 2007 12:37:43 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[The access challenge landing page acts as a gatekeeper]]></title>
         <description><![CDATA[Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/access-challenge-landing-page-acts-as-gatekeeper_569-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 28 Nov 2007 09:54:09 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Quick guide to distributing press releases online ]]></title>
         <description><![CDATA[Free and paid ways to submit your press release as well as a how-to]]></description>
         <link>http://daily.mequoda.com/i/driving_website_traffic/quick-guide-to-distributing-press-releases-online_568-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 26 Nov 2007 11:53:37 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Amazon's Kindle, a wireless reading device,  is sure to catch fire with early adopters. ]]></title>
         <description><![CDATA[How will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/amazon-kindle-wireless-reading-device-sure-to-catch-fire_567-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 20 Nov 2007 16:28:15 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[6 Ways to Enhance, Promote and Monetize Your RSS Feed]]></title>
         <description><![CDATA[Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/6-ways-to-enhance-promote-and-monetize-your-rss-feed_565-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 19 Nov 2007 12:36:16 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Murdoch announces his Wall Street Journal online publishing strategy]]></title>
         <description><![CDATA[Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/murdoch-announces-his-wall-street-journal-online-publishing-strategy_564-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 16 Nov 2007 10:01:40 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Creating sales letter landing pages that do double and triple duty]]></title>
         <description><![CDATA[The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/creating-sales-letter-landing-pages-that-do-double-duty_563-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 14 Nov 2007 09:56:05 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[The upsell landing page asks for the add-on sale]]></title>
         <description><![CDATA[Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/upsell-landing-pages-ask-for-add-on-sale_562-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 09 Nov 2007 15:23:33 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[How sales letters convert visitors into buyers]]></title>
         <description><![CDATA[Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/how-sales-letters-convert-visitors-into-buyers_561-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 07 Nov 2007 15:03:27 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Database marketing 101: The money is in the list]]></title>
         <description><![CDATA[Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/database-marketing-101_560-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 05 Nov 2007 14:41:35 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Starting an online relationship with a low-risk transaction]]></title>
         <description><![CDATA[Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/starting-online-relationships-with-low-risk-transaction_558-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 02 Nov 2007 09:58:45 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Notes and Quotes from the American Magazine Conference]]></title>
         <description><![CDATA[Branding, Convergence and Digital Growth, Dubbed &#147;The MagaBrand Revolution,&#148; were the Big Themes at this Year&#146;s American Magazine Conference in Boca Raton]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/notes-and-quotes-from-american-magazine-conference_557-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 31 Oct 2007 11:24:48 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[Attracting and Converting Traffic with Glossary and Directory Landing Pages]]></title>
         <description><![CDATA[Glossary and directory landing pages succeed when they provide users the information they seek -- either a definition or a link to an article or product. ]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/attracting-and-converting-traffic-glossary-directory-landing-pages_556-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 29 Oct 2007 11:09:43 CST</pubDate>
      </item>

      <item>
         <title><![CDATA[The Importance of Article Landing Pages]]></title>
         <description><![CDATA[The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/the-importance-of-article-landing-pages_555-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 26 Oct 2007 10:03:40 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Understanding the Architectural Elements of a Web Page]]></title>
         <description><![CDATA[Any webpage where there is a direct response transaction -- whether or not money is ex-changed -- is a landing page that includes certain architectural elements.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/understanding-the-architectural-elements-of-a-web-page_554-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 24 Oct 2007 11:32:22 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[How to Choose a Web Host]]></title>
         <description><![CDATA[There are thousands of web hosting companies, based all over the world. So it may look like rocket science and become overwhelming if you&#146;re trying to compare them all. If you are new to web hosting, here are a few questions that you can anticipate hosting providers will ask you.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/questions-to-ask-before-you-decide-on-a-web-hosting-vendor_553-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 22 Oct 2007 10:26:22 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Master the details of strong conversion architecture in incremental steps and with testing]]></title>
         <description><![CDATA[Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/landing_page_optimization_with_strong_conversion_architecture_551-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 19 Oct 2007 07:22:09 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Use Power Words in Your Headlines]]></title>
         <description><![CDATA[You'll write strong, engaging headlines when you use proven power words.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/use-power-words-in-your-headlines_545-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 17 Oct 2007 12:59:26 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Get free help from Wordtracker and Google]]></title>
         <description><![CDATA[Determining the appropriate keywords and keyword phrases for your website landing pages can be easy and absolutely free.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/Get-free-help-from-Wordtracker-and-Google_548-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 12 Oct 2007 10:22:53 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Measuring Your Online Transition ]]></title>
         <description><![CDATA[The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication&#146;s Transition from Print to Online]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/measuring-your-online-transition_542-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 12 Oct 2007 06:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[EatingWell Media Group Seeks Online Business Development Account Manager]]></title>
         <description><![CDATA[EatingWell Media Group provides &#147;healthy eating&#148; content-based publishing services to leading national companies in the food, health, media and retail sectors. After two years of initial business-to-business success we are expanding our team. The position is responsible for partnership acquisition and maintenance and optimization of partnerships. ]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/EatingWell-Media-Group-seeks-online-business-development-account-manager_547-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 11 Oct 2007 16:25:47 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Avenue A | Razorfish Seeks Knowledge Manager]]></title>
         <description><![CDATA[Back in grade school, some people used to make fun of the smart kids. We hire them. We hire them because some challenges demand intellect. Some opportunities require curiosity. And some questions are so tired of being answered with the same trite clich&#x00E9;s that they&#146;re begging for someone with brilliance and an offbeat sense of humor to wrestle with the answers. ]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/Razorfish-seeks-knowledge-manager_546-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 11 Oct 2007 15:53:12 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[More Online Revenue Streams]]></title>
         <description><![CDATA[Selling products and displaying ads are not the only ways to make money online. People have made millions of dollars by creating websites that generate sales leads for other businesses.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/more-online-revenue-streams_543-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Wed, 10 Oct 2007 01:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Strategically Choosing Blog Post Topics]]></title>
         <description><![CDATA[One endless source of info&#151;the news&#151;is a great way to excite your readers while educating yourself. But how do you know which types of news excite and which types bore?]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/strategically-choosing-blog-post-topics_541-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 05 Oct 2007 10:00:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[12 Points to Email Newsletter Usability]]></title>
         <description><![CDATA[Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls to action than a drill sergeant. These marketers forget that people, not cash machines, are reading the email, and they should be treated well.Part of respecting your audience is designing an email newsletter that is usable. That means it should read well, link to a webpage of the article, and yes, even allow readers to unsubscribe easily.]]></description>
         <link>http://daily.mequoda.com/i/email_marketing_tips/12-points-to-email-newsletter-usability_539-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 01 Oct 2007 10:27:55 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[8 Landing Page Templates]]></title>
         <description><![CDATA[Looking for a crash course in landing pages? How about for free?Well you're in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report is yours.]]></description>
         <link>http://daily.mequoda.com/i/landing_page_optimization/8-landing-page-templates_537-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 28 Sep 2007 09:47:40 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Are Hackers Targeting You?]]></title>
         <description><![CDATA[It's a crazy week at work. You're the last one out of the office, cranking out work until 11 p.m. The last thing you do before leaving is lock the door. Without locking the door, your entire business would be vulnerable.Luckily, there are only a few sets of keys to your office, so it's well protected. But what if everyone in the neighborhood had a key? Or what if everyone knew that jiggling the handle would pop the door open? How safe would your business be then?Now think about the other entrance to your office: the computer network. Is it locked? Are you sure? Because if it's not, your business is just as vulnerable as if you left the front door wide open every night. ]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/are-hackers-targeting-you_535-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 27 Sep 2007 10:37:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Skills for Print and Digital Publishing]]></title>
         <description><![CDATA[Publishing is in a transition from print to digital, and a lot has changed over the years. Your office is loaded with computers. You have website, an email newsletter and digital reports. You might not even consider your business a magazine or a newsletter, but a provider of useful information. Has anything stayed the same?Copywriting, for one, has been a vital skill for decades, and it's unlikely to disappear or change anytime soon.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/skills-for-print-and-digital-publising_533-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 25 Sep 2007 10:53:58 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[More Conversions through Better Links]]></title>
         <description><![CDATA[Although search engines have taken over most Internet navigation, outbound and inbound links on your website are still important. They are how users navigate your site, discover your products and are sent to your affiliates. Users are counting on your links.There are many different opinions and guidelines on links, but this post will only focus two aspects: their appearance and their target coding.]]></description>
         <link>http://daily.mequoda.com/i/website_design_tips/more-conversions-through-better-links_532-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 24 Sep 2007 10:16:30 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Prepare for Publishing in 2008]]></title>
         <description><![CDATA[t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008?To give you a hand, download the most recent version of the free Mequoda Online Publishing Model and use it to help predict the future of your online publishing business.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/prepare-for-publishing-2008_531-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 21 Sep 2007 10:14:18 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[New Way to Monetize Traffic]]></title>
         <description><![CDATA[Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds of thousands of websites across the globe.Any website specifically designed for mobile browsers can now have Google Adsense, opening up a new revenue stream for willing publishers. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_systems/new-way-to-monetize-traffic_530-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 20 Sep 2007 09:47:35 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Give Away All My Content?]]></title>
         <description><![CDATA[Well, it turns out the leak was true.The New York Times announced today that the TimesSelect premium content service is ending at midnight. Almost all of the paper's content dating from 1851 to present will be free online starting tomorrow.For two years NYTimes.com charged TimesSelect subscribers for access columnists and archives. Many other parts of the website remained free during this period, making NYTimes.com a subscription and advertising based hybrid website.Now, except for "some material from the period 1923 to 1986," all of the paper's content will be free, according to the article. That means NYTimes.com has shifted its business model almost exclusively to advertising.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/give-away-all-my-content_529-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 18 Sep 2007 10:12:01 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[7 Bad Online Marketing Tactics]]></title>
         <description><![CDATA[Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists of things you should avoid.The first list describes 14 things to avoid when soliciting coverage from a blog. The list comes from Lee Odden's Online Marketing Blog and it helps distinguish the differences between soliciting stories from print journalists and from bloggers. ]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/7-bad-online-marketing-tactics_528-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 17 Sep 2007 09:47:14 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[5 Lists to Audit Internet Marketing Strategies]]></title>
         <description><![CDATA[About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who already has a working website that is making money. The goal of the review is to find five to ten ways to make changes to their current Internet marketing system to make that system make more money...]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/5-lists-to-audit-internet-marketing-strategies_527-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 14 Sep 2007 09:26:52 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Two Free SEO Tools]]></title>
         <description><![CDATA[Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help boost your search rankings without boosting your spend.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/two-free-SEO-tools_526-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 13 Sep 2007 09:07:59 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Mining Content for Gems and a Job Posting]]></title>
         <description><![CDATA[Who makes your content? Who actually does the interviews, writes the profiles and types your features? Who ever it is, he or she is probably great at writing, interviewing and all the reportorial skills. But how good is that person at discovering minimum information units?A minimum information unit is a small piece of content. It might be the address of the best Italian restaurant in London, or it could be a picture of Big Ben. Any stand-alone piece of information, whether in text, video, audio or image format, is a minimum information unit.The people that research and create your content should be masters at sniffing these bits out, because those tiny pieces can be reused to create new products. One information unit could be in several different reports on a wide variety of topics.]]></description>
         <link>http://daily.mequoda.com/i/online-publishing-strategy/mining-content-for-gems_524-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 11 Sep 2007 14:45:00 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Search Engine Marketing Specialist ]]></title>
         <description><![CDATA[New Job Posting: Search Engine Marketing SpecialistSome people think life starts after 5 p.m., but Scripps Networks believe that has to be the case. For them, lifestyle is more than a 9 to 5 job. They are passionate about life and bringing viewers and website visitors the best in lifestyle programming. Home to HGTV &amp; Food Network, Scripps is looking for a detail oriented, technical, creative mind to implement SEM strategies across eight websites. The person will be responsible for creating, implementing, tracking, analyzing and optimizing multiple campaigns, discovering opportunities to increase traffic and implementing best practices. Previous search engine marketing experience will be seen as a plus in applicants. Interested parties should visit http://scrippsnetworks.com to submit a resume. Scripps Networks is an equal opportunity employer.]]></description>
         <link>http://daily.mequoda.com/i/jobs_in_publishing/search-engine-marketing-specialist_525-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Tue, 11 Sep 2007 14:22:28 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Beating Banner Blindness]]></title>
         <description><![CDATA[Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering the sponsor's ROI and the publisher's revenue. But how do we make online ads that capture more attention?]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/beating-banner-blindness_523-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Mon, 10 Sep 2007 09:40:29 CDT</pubDate>
      </item>

      <item>
         <title><![CDATA[Internet Marketing 2.0 Best Practice #1]]></title>
         <description><![CDATA[If I'm an expert on Internet marketing, why do I spend so much time doing research? Shouldn't I have all the answers and a perfect Internet marketing strategy etched in stone? Well, no, not exactly. Let me explain...]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/Internet-marketing-20-best-practice-1_522-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Fri, 07 Sep 2007 11:56:01 CDT</pubDate>
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      <item>
         <title><![CDATA[SEO for Video, Links, and Europe]]></title>
         <description><![CDATA[Today's posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let's get right to it so you can boost your rankings and capture more website traffic.]]></description>
         <link>http://daily.mequoda.com/i/internet_marketing_strategy/latest-seo-news_521-1.html?CMP=OTC-RSS</link>
         <pubDate>1000Thu, 06 Sep 2007 10:21:31 CDT</pubDate>
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         <title><![CDATA[A Formula for Email Marketing]]></title>
         <description><![CDATA[The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays."Mequoda essentially gave us the winning formula, which was to create a newsletter where 60 percent of it was editorial and 40 percent of it was marketing," said HR Daily Advisor Managing Editor Jay Schleifer.The editorial strategy for HR Daily is what Schleifer calls the "1-2 punch" sequence, where a human resources problem is posed on Monday and Wednesday, and the solutions to those problems are delivered via a product offer on Tuesday and Th